Videos

Interviews and insight from key voices and organisations within optometry and the wider eye health sector, captured on camera

100% Optical

Design in bloom

UK distributor, Hudson Eyewear, presented the latest collection from Tree Spectacles at 100% Optical

Products

1 day ago

On the Bird Eyewear stall at 100% Optical, Ed Bird holds up one of the latest frames from the collection – it features a dark brow line, clear bottom half of the frame and vibrant pink metallic sides

Inspired by nature with Bird Eyewear

Products

18 Jun

A close up of hands holding a small wand-like device for use around the eyes, featuring different colours of LED for treatments

The Dry Eye Zone Circle-of-Care with Positive Impact

Products

11 Jun

Davina Dosanjh, optometrist and owner of Richard Petrie Optometrists,

Davina Dosanjh on how core values strengthen her practice’s resilience

Business and practice management

04 Jun

Modo showcases EyeFly audio eyewear

Products

03 Jun

Joe, in a grey suit jacket and pale mauve shirt, sits beside the iCare Eidon device, gesturing at a tablet attached to the system

Image quality and field of view with Mainline Instruments

Products

01 Jun

Mondottica presents street luxe with Off-White

Products

01 Jun

Dr Carlos Ciller, in a navy suit jacket and white shirt, is seated in the RetinAI exhibition stand at 100% Optical. He gestures at a screen behind him which displays the company’s platform

Technology to support right decisions sooner

Products

27 May

Two frames are arranged on a table with style guides. One frame is a silver metallic look with strong black outer line. The other is rounded with a rainbow centre

A frame within a frame

Products

27 May

A hand holds up a lens to the camera. An exhibition stand is blurred in the background. In the centre of the lens can just be made out some circular lines

Myopia management evolution with Stellest 2.0

Products

21 May

Optimising time for the clinician

Products

21 May

A row of spectacle lenses on display on clear perspex stands against a light box. The frames are sophisticated and colourful and branded as Cocoa Mint

Luxury, colour, and sustainability with Eyespace Eyewear

Products

20 May

Robyn Marsen on the J&J stand at 100% Optical

Johnson & Johnson spotlights its new contact lens at 100% Optical

Products

15 May

Dr Peter Thomas and Giles Edmonds are edited to face each other in cuts from interviews filmed at 100 percent optical

Exploring the integration of AI in practice

On the High Street

15 May

Deepali Poojara sitting at a desk smiling at the camera

Deepali Poojara: “You never know who’s going to come through the door”

Students and pre-regs

13 May

A light in the shape of a tear drop with the words Precision7 written on it

Alcon spotlights Precision7 at 100% Optical

Products

13 May

Kishan Devraj, in a black turtleneck, is photographed by a screen with a large image of the inside of an eye

Five questions to consider for AI in optometry

Products

07 May

Trusit Dave smiles broadly, he wears a pink shirt and purple metal glasses. He leans against a desk which has a large screen displaying his referral technology

AI tools supporting referral letter creation

Products

30 Apr

A women receives a measurement of her eye’s axial length from an individual holding a handheld device. The tool looks similar to an in-ear thermometer, with an imaging display and on-screen buttons

Occuity displays handheld device for measuring axial length

Products

23 Apr

Newmedica ophthalmologist and glaucoma lead, Richard Stead

An explainer on minimally invasive glaucoma surgery

Hospital optometry

16 Apr

Essilor Instruments demos IDRA X

Products

10 Apr

Optometrist and Optometry Scotland vice chair, Richard Spruce

Richard Spruce on maintaining balance as an optometrist

Health and wellbeing

09 Apr

Norville trade literature from the 1980s

A journey through Norville history with museum curator, Dr Neil Handley

Products

09 Apr

Professor Augusto Azuara-Blanco

Could vitamin B3 supplements protect against glaucoma?

Hospital optometry

02 Apr

Title card of a video with a hand and Zeiss collaborative care on a screen at 100% Optical

Zeiss discusses collaborative care at 100% Optical

Products

01 Apr

A person manufactures a lens

In focus

What does the closure of Norville Optical mean for the future of UK optical manufacturing?

Products

01 Apr

Sam Wymer at 100% Optical

The Body Doctor showcases dry eye care at 100% Optical

Products

01 Apr

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Most popular across OT

A spectacle lens balances on its edge, in the shadow is a ring of dots. The background of the image is orange and white

Hoya releases clinical trial data for Miyosmart iQ

Products

07 May 5 min read

Black and white image of Nick Rumney looking at the camera whilst wearing a suit

How I got here

Nick Rumney’s limitless ambition for optometry

Career development

29 Mar 18 min read 22 mins

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April/May 2026

The Core values edition

10 Apr

GOC reception area

Sector responses to GOC CPD reform proposals

Government and regulation

23 Apr 1

Chosen for you

Emma Spofforth and Nizz Sabir sitting on an sofa holding the AOP chairman medal

Leadership, continuity and change: AOP chairman handover

AOP

08 Jun 7 min read

The audience at the HG Roadshow event at Old Windsor

Three insights from the HG Roadshow event at Old Windsor

Career development

11 Jun 5 min read

Three people stand on stage in formal attire. In the centre, Catherine holds a certificate for the EFYE Team award

Award win for University of Manchester optometry induction experience

Students and pre-regs

17 Jun 5 min read

Speakers at the Optometry Tomorrow panel discussion Optometry 2049: AI and the Future of Vision Care

How AI is changing eye care

NHS and health

16 Jun 1

Taken from inside of a car, the windscreen wipers just visible at the bottom of the frame, the photo captures traffic waiting at lights

UK survey finds “more could be done” to ensure drivers understand vision requirements

Patients

17 Jun

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