Videos

Interviews and insight from key voices and organisations within optometry and the wider eye health sector, captured on camera

100% Optical

Rodenstock showcases photochromic family

Jason Halsey, product and training manager at Rodenstock, provided a demonstration of the ColorMatic Dark and ColorMatic X at 100% Optical

Products

3 days ago

A collage of four photos of different eyewear on display. Larger, bold frames are presented in the top left, angular shapes with pink colour pops in bottom left, a deep red oval frame in top right, and dark green oval pair in the bottom right

Five eyewear trends from 100% Optical 2026

Products

02 Aug

A laughing man stands in front of a light wall with a rainbow of spectacle frames, lenses and cases displayed

Jai Kudo Lenses present Signature varifocals

Products

30 Jul

Brand collaborations boost Safilo

Products

30 Jul

A sign on a booth at 100% Optical 2026 in black and white reads Nikon Lenswear Vision Atelier

Nikon’s dual launch

Products

30 Jul

Kimmy Young laying down having a dry eye treatment

Establishing a dry eye clinic

On the High Street

28 Jul

Dani leans around the side of a large computer screen displaying an image of an eye, as she presses buttons in a demonstration. Dani has bright pink hair, pink nails, and a black top with thin coloured stripes

Topcon showcases Tera and Triton2

Products

22 Jul

Cubbitsposessive

Closeness, collaboration, and creativity in Cubitts’ new site

Products

16 Jul

A sand-brown and royal blue pair of recycled material glasses are laid out on a display table with an Umbro-branded case behind. Text states Umbro collection from Coral Eyewear

Bringing together accessible brands with responsible materials

Products

09 Jul

A woman looks into an OCT

Sense Medical demonstrates Canon Xephilio OCT-R1

Products

01 Jul

Hands hold a glossy crystal blue pair of spectacles. In the background are circular props to display more spectacles

Design in bloom

Products

24 Jun

On the Bird Eyewear stall at 100% Optical, Ed Bird holds up one of the latest frames from the collection – it features a dark brow line, clear bottom half of the frame and vibrant pink metallic sides

Inspired by nature with Bird Eyewear

Products

18 Jun

A close up of hands holding a small wand-like device for use around the eyes, featuring different colours of LED for treatments

The Dry Eye Zone Circle-of-Care with Positive Impact

Products

11 Jun

Davina Dosanjh, optometrist and owner of Richard Petrie Optometrists,

Davina Dosanjh on how core values strengthen her practice’s resilience

Business and practice management

04 Jun

Modo showcases EyeFly audio eyewear

Products

03 Jun

Joe, in a grey suit jacket and pale mauve shirt, sits beside the iCare Eidon device, gesturing at a tablet attached to the system

Image quality and field of view with Mainline Instruments

Products

01 Jun

Mondottica presents street luxe with Off-White

Products

01 Jun

Dr Carlos Ciller, in a navy suit jacket and white shirt, is seated in the RetinAI exhibition stand at 100% Optical. He gestures at a screen behind him which displays the company’s platform

Technology to support right decisions sooner

Products

27 May

Two frames are arranged on a table with style guides. One frame is a silver metallic look with strong black outer line. The other is rounded with a rainbow centre

A frame within a frame

Products

27 May

A hand holds up a lens to the camera. An exhibition stand is blurred in the background. In the centre of the lens can just be made out some circular lines

Myopia management evolution with Stellest 2.0

Products

21 May

Optimising time for the clinician

Products

21 May

A row of spectacle lenses on display on clear perspex stands against a light box. The frames are sophisticated and colourful and branded as Cocoa Mint

Luxury, colour, and sustainability with Eyespace Eyewear

Products

20 May

Robyn Marsen on the J&J stand at 100% Optical

Johnson & Johnson spotlights its new contact lens at 100% Optical

Products

15 May

Dr Peter Thomas and Giles Edmonds are edited to face each other in cuts from interviews filmed at 100 percent optical

Exploring the integration of AI in practice

On the High Street

15 May

Deepali Poojara sitting at a desk smiling at the camera

Deepali Poojara: “You never know who’s going to come through the door”

Students and pre-regs

13 May

A light in the shape of a tear drop with the words Precision7 written on it

Alcon spotlights Precision7 at 100% Optical

Products

13 May

Kishan Devraj, in a black turtleneck, is photographed by a screen with a large image of the inside of an eye

Five questions to consider for AI in optometry

Products

07 May

Trusit Dave smiles broadly, he wears a pink shirt and purple metal glasses. He leans against a desk which has a large screen displaying his referral technology

AI tools supporting referral letter creation

Products

30 Apr

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Most popular across OT

Harper poses outside of a hospital

An optometrist saved my life

“We will always be grateful that Charlotte recognised the signs when she did”

Patients

26 Jun 5 min read 1

A female optometrist performs a sight test with a slit lamp for a male patient

OFNC advises profession against committing to “unfunded” ERS until negotiations complete

Government and regulation

24 Jun 1

A man tries on glasses in an optometry practice

GOC launches consultation on updated sight testing statement

Government and regulation

16 Jul 1

Optician with man sitting in testing room consulting about vision

Five steps to dealing with… a declined test

AOP

20 Jun 5 min read

Chosen for you

Exterior of the Department of Health and Social Care on Whitehall, Central London

Two new ministers join the Department of Health and Social Care

Government and regulation

23 Jul

David Hewlett (on left) and Professor Sir Nishan Canagarajah

University of Leicester officially launches optometry degree

Students and pre-regs

23 Jul 1

A group of female friends are pictured together

Dry Eye Awareness Month: “You can genuinely transform someone’s quality of life”

Patients

23 Jul 9 min read

A professional woman is receiving an eye test from an optometrist

AOP: Four in five A&E visits for eye problems could be managed in community optometry

AOP

30 Jul 1

Catherine L’Estrange, who has Bardet Biedl Syndrome, with her brother after receiving gene therapy

11-year-old becomes first UK patient to receive novel gene therapy for rare cause of vision loss

Patients

28 Jul

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