Positive Impact presented the Dry Eye Zone Circle-of-Care at 100% Optical (28 February–2 March), demonstrating the company’s recommended steps to managing dry eye.
Nick Atkins, managing director of Positive Impact, explained that the distributor has expanded its range over the past few years beyond solely dry eye treatments, with cosmetic products that are designed around dry eye sufferers.
The Dry Eye Zone Circle-of-Care includes six segments: heat, massage, cleanse, antimicrobial, hydrate, and supplement.
Atkins explained: “What we wanted to do is help explain to both practitioners and patients that there are six stages to managing dry eye.”
Beginning with heat and compresses, Atkins highlighted the Heated Eye Wand LED+ from Peep Club, describing it as “undoubtedly the most successful product in our whole portfolio for dry eye.”
The device has three light treatments: red to boost collagen and elastin, green for anti-inflammatory, and amber for ocular redness and the appearance of visible blood vessels.
“I think one of the reasons this is popular is because it’s easy to use, compared with a compress which you have to take 10-15 minutes out of your day for, and people forget or never find the time. But this you can use around the eyelids,” he said.
The device also supports relief from dry eye while stimulating the meibomian glands.
Within the ‘cleanse’ segment of the circle, Atkins drew attention to Purifeyes, which has been a feature of its range of some time.
The hypochlorous spray is antimicrobial, which Atkins suggested: “It’s kind of the missing link in dry eye care.”
While there are many wipes and foams, he highlighted the benefits of a spray form for reducing bacteria.
The distributor has introduced products for the skin, such as the Clinisoothe+ Skin Purifier, which utilises hypochlorous acid.
The products have achieved positive results with patients who have had rosacea, Atkins said, sharing: “I think as practitioners now we’ve got to start thinking more about the wider skin area of the face, rather than just focusing on the eyes themselves.”
The final segment of the Circle-of-Care is supplements, Atkins told OT, suggesting this is an area which is going to grow.
“I don’t think many practitioners have embraced supplements for dry eye in the way that they probably could, perhaps because of a lack of evidence or a lack of confidence in recommending something orally for something that is going on in the eye,” he posed.
“But there is increasing data to support omega-3 as an anti-inflammatory,” he said.
One product in the spotlight at the show was the WINQ Eyelid Serum, part of Positive Impact’s OptoDermics range of cosmetics.
Applied through a roller under the eye, the product has hyaluronic acid, caffeine, niacinamide, and a form of menthol.
The cooling plant extracts in the product stimulate the TRMP8 receptors int he skin.
Atkin shared: “A pilot study has been done which has shown that stimulating these sensors in the skin stimulates greater blinking. It’s not noticeable but a study has shown about a 25% improvement in blinking.”
“This is a great product for those using computers a lot,” he pointed out.
The ingredients support the reduction of puffiness around the under-eye and also has a cooling effect.
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