use OT to learn about new products
OT in numbers
Source: ABC-audited circulation 2024,* OT website data 2024,** The Snapshot email, DotDigital, 2025*** and Memcom Awards and Tabbies 2023.****
AOP members’ relationship with OT
Source: OT Reader Survey (2021)
How will AOP members engage with your message?
65%
46%
look for further information on the advertiser’s website
40%
request further information from the advertiser’s rep
45%
discuss a product/service with a colleague after seeing an advert
Source: OT Reader Survey (2017)
OT is able to support you in raising awareness of your brand through a range of creative and partnership advertising opportunities, allowing you to reach over 18,100 eye care professionals
How influential is our audience?
Source: OT Reader Survey (2017)
Opportunities in OT
Advertising in OT extends beyond standard display opportunities, allowing businesses to look at high-impact creative executions, as well as engaging with the membership through thought-provoking features such as advertorials and roundtables.
In print:
Front covers
Roll folds, belly bands, barn doors and false covers
Display
Display adverts in a range of size options, as well as loose and bound-in inserts
Advertorials
Bespoke content created by our skilled editorial team, or supplied content laid out in our journal’s style
Paperwrap
Print your campaign on our recyclable paperwrap and be seen when OT lands in members’ letterboxes
Recruitment
Highlight your latest vacancies in print
Marketplace
For your marketplace and classified needs
CPD
Annual branding and content education partnerships
Guides and supplements
Loose and bound-in guides. See our previous guides online
Roundtables
Bringing together key opinion leaders to discuss a topic or product of your choice. Includes a three page print editorialOnline:
Display
Advert display opportunities across our website where content is updated daily
Advertorials
Sharing your messages in your words (includes social promotion)
Recruitment
Share your job vacancies, with options to enhance your listing online and in email
Emails
Display and content opportunities in our weekly The snapshot email, as well as our monthly CPD email
Videos
Work with OT on bespoke video advertorials and case studies
Roundtables
Bringing together key opinion leaders to discuss a topic or product of your choice
Podcasts
Sponsorship opportunities through The OT Podcast. Past guests include Professor Nicola Logan and Ian Cameron
CPD
Annual branding and content partnerships for CPD Video and Clinical interpretation exams online
Webinars
Themed days and one-off educational webinars
Our Media pack
For more information on the wide range of opportunities that are available through OT, including how we can support you to meet your goals and reach over 18,600 AOP members and OT subscribers
Optometry Today Media Pack 2025Contact us
For more information on advertising and recruitment opportunities with OT, in print and online, contact Sonal Mistry at Think Publishing. To discuss a strategic commercial partnership with OT and the AOP, contact commercial director, Wendy Steele.
