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100% Optical 2026 by numbers

Visitors

11,000+

visitors attended

CPD sessions

100+

CPD sessions hosted

Companies

252

exhibitors attended

Visitors

55%

visitors from independent practice

Companies

191

Love Eyewear Award entries

Visitors

43%

visiting for the first time

Source: CloserStill Media, 2026

What is coming up at 100% Optical 2027

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catch up on what happened at the 2026 show

For me, 100% Optical is as much about the conversations between sessions as the sessions themselves. It’s a chance to reconnect with colleagues, meet new people and share ideas across the profession

Byki Huntjens
Dr Byki Huntjens
AOP education lead

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The 2026 show in pictures

High-angle view of a busy optical industry exhibition hall with bright pink carpeted aisles and large branded stands, including Boots Opticians, Bausch + Lomb, and Newmedica. Attendees walk between booths, sit in meeting areas, and watch presentations on large screens while company displays showcase eye care technology and services ❯
OT

A bird's eye view of the exhibition floor at 100% Optical 2026

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Three models wearing white sunglasses and bright red dresses pose and dance on a runway at the “100% Catwalk” stage, with audience members seated on both sides watching the eyewear fashion show. ❮ ❯
OT

Models take to the Catwalk to demonstrate new frame releases at 100% Optical 2026

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A presenter in a bright green top and patterned trousers speaks on the “100% Catwalk” stage at an optical trade show, while a large seated audience watches from benches around the runway ❮ ❯
OT

Presenter, Annaliese Dayes, on the Catwalk

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education on AOp stand ❮ ❯
OT

The AOP Lounge saw a packed schedule of CPD over all three days of the show

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Jason and Alcon team with OT6 ❮ ❯
OT

The Alcon team caught up with OT to check out their false cover on the February/March Emerging technology and future practice edition during the show

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Josh and Kimmy Hudson eyewear2 ❮ ❯
OT

OT's Kimberley Young with Josh Hudson, director of Hudson Eyewear

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LP gallery Prue ❮ ❯
OT

Broadcaster, frame designer and former Great British Bake Off host Prue Leith shared her wisdom following the launch of her Modstyle collection at 100% Optical

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mary perkins on stage ❮ ❯
OT

Specsavers co-founder, Dame Mary Perkins, also spoke at the show

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morel frames ❮ ❯
OT

Morel was just one of more than 250 exhibitors at 100% Optical 2026

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Women in vision panel 2 ❮
OT

Networking group, Women in Vision, also hosted a panel during the show 

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Looking ahead to 100% Optical 2027

100% Optical will take place from 27 February—1 March 2027 at Excel London

Previous shows

Explore all the content from our previous shows

Bonnie Lam
2025
Event Archive

100% Optical 2025

The importance of imaging, vital improvements in glaucoma care and the future of contact lens fitting were amongst the themes OT reported on at 100% Optical 2025

OT
2024
Event Archive

100% Optical 2024

Improving cataract referrals, managing the expectations of presbyopes, and discussing optometry's relationship with secondary care at 100% Optical 2024