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100% Optical 2026 by numbers

Visitors

11,000+

visitors attended

CPD sessions

100+

CPD sessions hosted

Companies

252

exhibitors attended

Visitors

55%

visitors from independent practice

Companies

191

Love Eyewear Award entries

Visitors

43%

visiting for the first time

Source: CloserStill Media, 2026

What we learned at 100% Optical 2026

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Our 2026 show review

Our video highlights from 2026

Get ready for 100% Optical 2027

100% Optical 2027 will take place 27 February—1 March 2027 at Excel London

The 2026 show in pictures

High-angle view of a busy optical industry exhibition hall with bright pink carpeted aisles and large branded stands, including Boots Opticians, Bausch + Lomb, and Newmedica. Attendees walk between booths, sit in meeting areas, and watch presentations on large screens while company displays showcase eye care technology and services ❯
OT

A bird's eye view of the exhibition floor at 100% Optical 2026

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Three models wearing white sunglasses and bright red dresses pose and dance on a runway at the “100% Catwalk” stage, with audience members seated on both sides watching the eyewear fashion show. ❮ ❯
OT

Models take to the Catwalk to demonstrate new frame releases at 100% Optical 2026

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A presenter in a bright green top and patterned trousers speaks on the “100% Catwalk” stage at an optical trade show, while a large seated audience watches from benches around the runway ❮ ❯
OT

Presenter, Annaliese Dayes, on the Catwalk

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education on AOp stand ❮ ❯
OT

The AOP Lounge saw a packed schedule of CPD over all three days of the show

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Jason and Alcon team with OT6 ❮ ❯
OT

The Alcon team caught up with OT to check out their false cover on the February/March Emerging technology and future practice edition during the show

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Josh and Kimmy Hudson eyewear2 ❮ ❯
OT

OT's Kimberley Young with Josh Hudson, director of Hudson Eyewear

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LP gallery Prue ❮ ❯
OT

Broadcaster, frame designer and former Great British Bake Off host Prue Leith shared her wisdom following the launch of her Modstyle collection at 100% Optical

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mary perkins on stage ❮ ❯
OT

Specsavers co-founder, Dame Mary Perkins, also spoke at the show

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morel frames ❮ ❯
OT

Morel was just one of more than 250 exhibitors at 100% Optical 2026

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Women in vision panel 2 ❮
OT

Networking group, Women in Vision, also hosted a panel during the show 

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before the show

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Certificates for CPD gained at 100% Optical 2026

All certificates for CPD completed at 100% Optical 2026 were emailed to attendees within 10 working days of the close of the show

Previous shows

Explore all the content from previous shows

Bonnie Lam
2025
Event Archive

100% Optical 2025

The importance of imaging, vital improvements in glaucoma care and the future of contact lens fitting were amongst the themes OT reported on at 100% Optical 2025

OT
2024
Event Archive

100% Optical 2024

Improving cataract referrals, managing the expectations of presbyopes, and discussing optometry's relationship with secondary care at 100% Optical 2024