100% Optical 2025

Official media partner

100% Optical 2025 took place from 1—3 March at Excel London. Across the three day show, the OT team spoke to dozen of exhibitors and reported from an array of education sessions in order to bring you the latest in product updates and research

100% Optical 2025 in figures

11,200

visitors attended

120

CPD sessions held

271

exhibiting companies

54

visiting countries

8%

visiting for the first time

Source: CloserStill Media

What we learned at 100% Optical 2025

A collage of imaging equipment from four interviews at 100% Optical

“We’re documenting the exact point in time that you have seen that patient”

During 100% Optical, 1–3 March, OT heard from equipment manufacturers and suppliers about the importance of imaging

Products 18 Jun

A crowd gathers by the badge collection tables at 100% Optical

“It was our most dynamic and engaging show yet”

Products

06 Jun 5 min read

Middle aged woman with grey hair applying eye drops whilst suffering from cataract and glaucoma

Five practitioners on the top tools they would like to see to improve glaucoma care

Patients

05 Jun

A close up of a person holding a golf club next to a golf ball

Green shoots: how blind golf can offer hope to older people experiencing sight loss

Patients

30 May

Affordable fashion, communicating value, and strong brand stories

Products

27 May

A close up of someone applying a dry eye treatment

Setting up a dry eye clinic

Products

27 May

Mat, wearing a green tweed jacket, on the Caledonian Optical stand at 100% Optical

“Within Duncan and Todd there is a huge amount of expertise”

Business and practice management

25 May 6 min read

Mathilde smiles mid-interview on the JJV stand at 100% Optical

Why the lifestyles of tomorrow will bring differences in contact lens fitting

Products

23 May

A close up of a product with the name Blephaderm

Théa launches Blephaderm at 100% Optical

Products

19 May

Our video highlights from 2025

Sharon Ormonde, in a royal blue polo shirt, provides a demonstration on the Optos stand at 100% Optical

Optos highlights MonacoPro

Products

19 May

A smiling Richard Smith in a deep blue suit and blue-green tie on the Bausch + Lomb stand at 100% Optical

Bausch + Lomb on meeting the needs of toric users

Products

15 May

“We need policymakers to realise how important glaucoma is”

Patients

14 May 7 min read

Optiswiss launches fun fashion tints

Products

08 May

Content image alt text> Elizabeth Lumb on the CooperVision stand at 100% Optical

“The entire practice team can play a significant part”

Products

07 May

Robyn on the Johnson & Johnson Vision stand

Changes ahead for STEP programme

Students and pre-regs

07 May

A group listen to a presentation on the Rodenstock booth at 100% Optical

Rodenstock considers visual sensitivity with new lens

Products

01 May

Topcon displays eye-light treatment for dry-AMD

Products

30 Apr

Jason stands by an illustration of the water surface lenses at Alcon’s 100% Optical stand

Alcon on involving the whole practice team in contact lens conversations

Products

30 Apr

Michelle Beach stands beside the Thermaeye

BiB Ophthalmic Instruments introduces Thermaeye Plus IPL

Products

25 Apr

A close-up of a cat’s eye frame in a brown tortoiseshell

Trendy eyewear for young wearers

Products

22 Apr

Hoya showcases range expansions

Products

17 Apr

A sleek white device with a camera and chin rest

EssilorLuxottica demos ultra widefield imaging

Products

16 Apr

A man in a suit has a headset on. Behind him is a computer screen with a scan of an eye

Grafton Optical at 100% Optical: solutions in visual fields and imaging

Products

14 Apr

Kieran smiles from the Waterhaul stand, which is made of wood, at 100% Optical

Waterhaul launches traceability system

Products

08 Apr

Before the 2025 show

In a busy exhibition stand, a woman looks at an eyewear display

Exhibitors at 100% Optical: Competitions, attention to detail, and supporting patients

Products 27 Feb 5 min read

Three models pose on the catwalk at 100% Optical

Making the most of 100% Optical

Products 27 Feb

A model wears brown and black sunglasses in a chunky rounded square shape, with thick rectangle arms

Exhibitors at 100% Optical: AI-informed tech, interactivity, and opportunities for connection

Products 20 Feb

A man tilts his head back to insert eye drops

So, you want to hear about glaucoma at 100% Optical?

NHS and health 18 Feb

A young woman wears brown spectacles with thick frames

Exhibitors at 100% Optical: lenses, eyewear for teens, and new instruments

Products 13 Feb

A patient in conversation with a practitioner in a waiting room

So, you want to hear about patient communication at 100% Optical?

Career development 11 Feb

What to know before the show

AOP 08 Feb

A group of delegates speak with an exhibitor at the show

Planning for 100% Optical

Career development 07 Feb

So, you want to hear about clinical imaging at 100% Optical?

Career development 04 Feb

Previous shows

Explore all the content from previous shows

2024

Event Archive

100% Optical 2024

Improving cataract referrals, managing the expectations of presbyopes, and discussing optometry's relationship with secondary care at 100% Optical 2024

2023

Event Archive

100% Optical 2023

Treating diabetic retinopathy, sustainability without compromise, and myopia management in practice were discussed at 100% Optical 2023

Quick links

100% Optical 2025 in figures

11,200

120

271

54

8%

What we learned at 100% Optical 2025

Our video highlights from 2025

Before the 2025 show

Previous shows