23 May 2025
Meeting patient needs amidst changing lifestyles was a key topic of conversation on the Johnson & Johnson Vision Care stand at 100% Optical (1–3 March).
Mathilde Beau, managing director for Johnson & Johnson Vision Care for Western Europe, highlighted how much lifestyles have changed in recent years, with more time spent indoors and on screens.
“But tomorrow, and in the next three years, lifestyle would change again,” she pointed out.
“I think it is important to bring to life the way we’re fitting contact lenses today and tomorrow will be different, and we need to bring those conversations to make sure we drive better patient outcomes,” she said.
Beau shared: “It was important to understand the role of vision - what is the impact of being comfortable with your vision, not only on what you see but on your confidence and your life.”
A survey of 2000 adults, commissioned by Johnson & Johnson’s Acuvue, explored the ways that those without perfect vision can feel ‘held back’ by their sight.
Beau emphasised that a key aim for the manufacturer is addressing patient need-gaps, highlighting that presbyopia is a “huge opportunity” with the ageing population and lifestyle changes.
The first need-gap, especially with presbyopia, is quality of vision throughout the day, she highlighted.
“That has been one of our latest advancements with the launch of Acuvue Oasys Max for presbyopia, to make sure we could address the needs of these patients but especially starting with quality of vision,” Beau said.
There is more to come as Johnson & Johnson Vision looks at further innovation and develops more education tools to help practices fit faster.
Faye McDearmid, optometrist and professional affairs consultant for Johnson & Johnson Vision, suggested lifestyle is “key to maximising success with whatever that visual solution is.”
Learning the different properties of contact lens products, and how to explain them in patient-friendly ways, can be a challenge.
The Oasys Max 1-Day, for example, includes TearStable Technology to maximise tear-film stability, keeping the contact lens comfortable and supporting consistent vision, while OptiBlue reduces light and scatter for visual comfort.
For presbyopic wearers, the Acuvue Oasys Max 1-Day Multifocal features Pupil Optimised Design technology with parameters tailored to pupil size variations.
“If you’re looking at those people who are becoming presbyopic, we know we’re all collecting birthdays, but we still want to have good vision – we still want to be able to wear contact lenses – and the Pupil Optimised Design allows you to achieve that,” McDearmid said.
An active lifestyle can look different across individuals, McDearmid highlighted, sharing: “I myself do a lot of sport, but I’m active in the consulting room as well; I’m looking at different screens, in different light conditions, I’m in one room and then the next.”
“All of our lives can be active in different ways – mental activity and physical activity – so it’s nice to be able to offer a really good level of lens and technology to your patients,” she added.
“The eye care environment is incredibly healthy”
OT heard from Chirag Amin, general manager for Johnson & Johnson Vision Care in the UK and Ireland, on his new role, views on the market, and plans for his first year in the post
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