Hoya Lens UK brought its latest lenses in myopia management and photochromic solutions to 100% Optical (1–3 March).
The company highlighted a range extension for its Miyosmart myopia management lens.
Sofia Fazal, professional services manager for Hoya Lens UK and Ireland, reflected on how myopia management has evolved, with professional bodies encouraging practitioners to have meaningful conversations about myopia with patients and their families.
“This year, we’re delighted to bring something more to the Miyosmart range. We are providing our professionals with the added bonus of extending the range for Miyosmart, extending it to a –13.00D range,” Fazal said.
Hoya also revealed new additions to the Sensity family of photochromic lenses, the Sensity Colours Range, launching this Easter.
Fazal described the collection as “a bit more fun and fashionable,” bringing a new offering and something that could appeal to younger demographics of patients.
Hoya also demonstrated the visuReal Move, designed as a portable tool for practitioners taking centration measurements.
Describing the device as bringing “something really exciting for practitioners,” the digital measuring tool can provide a slick, more automated experience for patients and could support practices without a dispensing optician on site.
The device is quick and easy to use, Fazal said, capturing accurate measurements, and the casing has been designed to be lightweight and more comfortable to hold.
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