Trendy eyewear for young wearers

Red Eyewear made its first appearance at 100% Optical (1–3 March), showcasing its brands designed for younger wearers.

Amongst the portfolio of in-house brands at Red Eyewear is Forever & a Day, designed for teenagers, and Planet Pop, an eco-friendly range for children.

Nicole Browne, senior account manager at Red Eyewear, explained: “With Forever & a Day we are trying to cater to that teen market. It’s very much commercial, with some trendy shapes in there.”

Katherine Kermack, eyewear designer for Red Eyewear, shared: “The inspiration behind the designs is smaller sizes but keeping it trendy. We want them to experience the trends and have more interesting shapes and colours – not restrict that customer.”

Designs include thicker acetates but in narrower profiles for younger wearers, and colour combinations with classic tortoiseshell styles.

Kermack suggested that wearers are looking for “trendier” options, particularly with influences from social media such as TikTok.

One stand-out frame is the geometric cat’s eye ‘Frankie,’ available in three colours: a neutral mix of brown crystal and acetate tortoiseshell lamination, a dark navy crystal, and a teal and pink frame, which Browne described as “a little bit fun and cool.”

Meanwhile, the Planet Pop children’s eyewear brand drew attention with its bright colours.

Browne told OT: “It was inspired by the parents in the office. They said their children were looking for an eco-friendly brand and they are so excited to learn about it. So, we wanted to offer a collection that was eco-friendly but bright, fun, and still commercial.”

“A lot of practices stocking it have said it makes their job a bit easier to have something fun and that kids want to wear,” she added.

The event marked Red Eyewear’s debut at 100% Optical, with Browne commenting: “It’s great to be involved and to meet lots of our friends in the industry and our customers.”