Théa Pharmaceuticals UK brought its Blephaderm cream for sensitive, dry, and irritated skin around the eyes to 100% Optical (1–3 March).
The product is ophthalmologically and dermatologically tested, and is preservative and fragrance free.
Chris Hogg, product manager at Théa Pharmaceuticals UK, explained: “Blephaderm works to soothe and hydrate the skin around the eye, but also works to protect and repair the skin barrier while also helping to reduce some under-eye puffiness that you might experience.”
The company conducted research with practices before the launch of the product, Hogg explained, finding: “Many practices were seeing patients present with symptoms of sensitive, irritated, dry skin around the eye and they didn’t really have much to recommend.”
“I think with Blephaderm now, when they see these symptoms present, they have something they can confidently recommend,” he shared.
Blephaderm contains three natural-origin ingredients: trehalose, hyaluronic acid, and ophiopogon japonicus.
The new product represents an expansion to the Blepha range and can be used in combination as part of a routine.
Hogg said: “The idea, particularly for sensitive skin around the eyes, is that you could combine this with one of our Blepha products in the ‘Cleanse’ section – such as Blephaclean, Blephasol, or Blephagel – that would be the first step to cleanse the skin around the eyes. Then you could use Blephaderm to get a more long-lasting relief from some of the symptoms, and more of an all-round care effect.”
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