100% Optical 2024

Official media partner

100% Optical 2024 took place from 24—26 February at Excel London. From discussions with exhibitors about their latest frames and technology products, to hearing the latest research developments in key clinical areas such as myopia, glaucoma and dry eye, the OT team shares the most exciting and relevant developments from the show

100% Optical 2024 in figures

11,725

visitors attended

96%

visitors satisfied

120

CPD sessions held

74%

would definitely return

Source: Media10

What we learned at 100% Optical 2024

An 11-year-old Caucasian boy with down syndrome standing in the school library with his friend of the same age. Both are wearing glasses and are smiling at each other

Effectively managing patients with learning disabilities

A SeeAbility-led peer review at 100% Optical saw practitioners discuss methods for successful management of patients with learning disabilities

AOP 17 Jul 2024 7 min read

Close-up of surgeon’s hands performing manual eye surgery

Seven ways to improve cataract referrals

AOP

10 Jul 2024 6 min read

Surgeons wearing blue gowns and face masks operate on a patient in an operating theatre

The independent sector responds

AOP

08 Jul 2024 6 min read

Light beam is shining through retina and lens during an eye exam

“We can prevent sight loss at the moment, but so much of it is not addressed”

AOP

08 Jul 2024

Creating efficiencies in contact lens fitting

AOP

04 Jul 2024

Close up of an older woman with pink hair and an inflamed red eye

Investigating and treating ocular allergy

AOP

02 Jul 2024 5 min read

Four key trends in eyewear design

AOP

26 Jun 2024

A still from an interview with Caron – she is wearing very angular translucent fluorescent pink glasses

Caron Eyewear’s wearable flamboyance

AOP

24 Jun 2024

Selin is seated in the catwalk audience at 100% Optical, she wears a black blazer and deep red spectacles in a rectangular shape with slight cat’s eye

Tuned in to trends

AOP

13 Jun 2024

Our video highlights from 2024

The busy exhibition entrance at 100% Optical 2024

100% Optical 2024 in numbers

AOP

04 Jun 2024

A pair of Danielle Rattray ‘Lowe’ sunglasses are held up in an exhibition stand – the frames have a antiqued metal look with blue tinted lenses. Blurred in the background are chunky acetate frames.

Rock and roll eyewear

AOP

01 Jun 2024

Key consumer trends: Wellness, connection, and value

AOP

31 May 2024

Dame Mary Perkins and Doug Perkins smile widely mid-interview. Mary wears a green and black printed dress and Doug is in a blue shirt and navy suit jacket

Specsavers at 40: “2024 is a really important year for us”

AOP

28 May 2024

A pair of matte black aviator spectacles with lighter grey rings as details on the arms of the glasses

Family at the heart with Ashton Riley

AOP

24 May 2024

A close up of Good Karma’s ‘Amelia’ spectacles – the frame has a slight cat’s eye shape and is in a leopard print pattern

Bright and beautiful frames with Good Karma

AOP

23 May 2024

Eyewear catered to high myopes

AOP

16 May 2024

A sign from Bausch + Lomb’s stand at 100% Optical which reads: What impact does presbyopia have on your contact lens business?

Stopping the frustration of presbyopes

AOP

15 May 2024

Corrina smiles to someone off screen, behind her is the screen showing

Supporting seamless myopia management conversations

AOP

14 May 2024

A collage of three images of Elizabeth Lumb, Leila, and Lily, being interviewed on CooperVision’s stand at 100% Optical. Text overlaid reads ‘100% Optical. Growing up with myopia management.’

A myopia management journey

AOP

07 May 2024 5 min read

Fashionable eyewear at accessible price points

AOP

04 May 2024

Keith Elliott, regional sales manager for Hoya Lens UK, smiles on the Hoya stand at 100% Optical 2024

Hoya showcases premium anti-reflection coating

AOP

23 Apr 2024

A man leans over a lit display of Wolf Eyewear frames, the colours bright against the box light

Being bold with Wolf Eyewear

AOP

23 Apr 2024

“A very neat, high-performing solution”

AOP

12 Apr 2024

A still from the video which shows a small pair of pink spectacles in front of a rainbow sign reading: ‘Star Fit Lazer Junior’ and a headline overlaid in blue and white: ‘100% Optical Frames fit for kids’

Paediatric designs: the Star Fit collection

AOP

10 Apr 2024

Before the 2024 show

On stage at 100% Optical:Peer review: The lifestyle choice

AOP 23 Feb 2024

Nicky Latham wears a black turtleneck with a statement necklace and dark frames

On stage at 100% Optical: Discussion workshop: A desire to time travel

AOP 22 Feb 2024

On stage at 100% Optical: 2025 eyewear trends

AOP 21 Feb 2024

On stage at 100% Optical: Life at the receiving end of referrals – hospital optometry

AOP 20 Feb 2024

A scene of a table with notebooks piled up, a tablet, and a steaming hot drink

100% Optical 2024: Five things to know before you go

AOP 18 Feb 2024 5 min read

Liz Lumb presents on stage at 100% Optical

Eyes on 100% Optical

AOP 12 Feb 2024 7 min read

Three frames in patterns ranging from red to pink are arranged over a pink silk ribbon laid out on a marble backdrop. The spiked heel of a pink shoe is arranged on one side, and red flowers are laid on the other

100% Optical exhibitors: new lenses, software launches, prize draws and more

AOP 09 Feb 2024 10 min read

On stage at 100% Optical: Widefield OCT angiography

AOP 05 Feb 2024

A woman presents a seminar style session in the AOP Lounge at 100% Optical

Further capacity released for 100% Optical education

AOP 05 Feb 2024

Previous shows

Explore all the content from previous shows

2025

Event Archive

100% Optical 2025

The importance of imaging, vital improvements in glaucoma care and the future of contact lens fitting were amongst the themes OT reported on at 100% Optical 2025

2023