20 February 2025
The largest optical event in the UK is just one week away. From 1–3 March, 100% Optical 2025 will take over London ExCeL with the latest in eyewear, instruments, and solutions, alongside a wealth of education and networking opportunities. OT heard exhibitor plans for the show.
1 Traders and Makers: Eyewear for urbanities and nature lovers
Traders & Makers, the UK distributor for independent eyewear brands, will present Einstoffen, Vasuma, and Paname at 100% Optical.
Einstoffen, based in Switzerland, presents urban styles. For 2025, the brand is launching a collection inspired by nature, digitising the curves of flower petals to adapt into the frame designs before milling them into the frames.
Paname is a vibrant Parisian eyewear brand creating edgy designs in acetate and metals, while Swedish brand Vasuma offers a modern classic approach to eyewear design and celebrates its 20th anniversary in 2025.
Stand S16
2 Zeiss: Confident decision making
Zeiss will showcase new digital innovations at 100% Optical including integrated artificial intelligence (AI) image assessment for Cirrus OCT. Designed to enable more confident decision making, the technology streamlines the review of large volumes of OCT data by identifying scans that may require closer review. The solution is integrated into the Cirrus OCT interface.
The company will also launch new subscription plans for its Zeiss Forum eye care data management software. The solution allows clinicians to integrate patient data, diagnostic imaging, and clinical insights into their workflow. The new subscription plans are tailored to meet the needs of optometry and primary care practices, offering analytics with the Zeiss Glaucoma and Retina clinical workplaces, and Forum support.
Stand E4
3 Johnson & Johnson Vision: Interactivity for innovation
Johnson & Johnson Vision will present education and innovation on its stand at 100% Optical.
The Vision Made Possible area will make up the central hub of the stand, with visitors able to engage with members of the J&J Vision team, while enjoying a complimentary coffee. Charging stations are also placed throughout the stand.
The Performance in Every Fit section of the stand will showcase the Acuvue Max contact lenses. A highlight of the stand will be the Lens Quest Game, an interactive experience presenting the innovation behind the Acuvue lenses in a new way.
The Education Hub will provide information on the STEP programme, while the Surgical Vision section will present surgical solutions for cataract and other vision-related conditions.
Sustainability will be a key focus for the show, with the stand incorporating 80% re-used materials, and a panel of key initiatives aimed at reducing environmental impact.
Stand C1
4 Caseco: To the quay
Caseco will bring eyewear from the Australian brand, Quay, to 100% Optical following a distribution agreement for the UK and ROI markets.
The brand has recently reintroduced its optical category, with a prioritised focus on wholesale.
The inaugural collection features 15 styles such as aviators, oversized vintage, and ‘librarian chic’ models. The colour palette is inspired by spring florals, while all frames feature a custom rivet, core, hinge and temple.
Julian Clarke, managing director for Caseco, said: “For independent opticians, this represents an opportunity to harness an affordable, well-known brand to build business resilience in a highly competitive and uncertain economic outlook.”
Stand S21
5 Optical Women’s Association: Networking and connection
The Optical Women’s Association (OWA) will host a networking event at the 100% Catwalk on Saturday 1 March at 4pm.
The OWA is expanding its international reach, sharing its intention to: “bring even more opportunities for women in the optical industry to connect and grow.”
The event, sponsored by Ocuco, will begin with an introduction from Nancy Gries, vice-chair of the International Expansion Committee for OWA.
Comments (0)
You must be logged in to join the discussion. Log in