27 February 2025
This weekend, tens of thousands of optical professionals will gather at the London ExCeL centre for 100% Optical 2025.
The three-day show, running from 1–3 March, will see product launches, a catwalk with the latest in eyewear trends, a packed education programme, and a variety of opportunities to meet with colleagues and fellow professionals.
With only a few days to go, OT has gathered some of the highlights to expect from exhibitors.
1 100% Optical must-sees
The organisers of 100% Optical 2025 have shared their unmissable highlights for the show this weekend.
Safilo will launch Eyewear by David Beckham at the show, presenting the latest collection and shopping experience in the Eyewear by David Beckham Lounge. The opening night party will feature sponsored drinks in the Central Bar.
Coral Eyewear has partnered with Studiocanal Kids & Family to introduce an eyewear collection featuring Paddington – the stand will feature a special appearance on Sunday 2 March.
The 100% Studio, sponsored by Nikon Lenswear UK, will be bigger for 2025 with 12 new stands celebrating independent eyewear brands, while the Central Bar will be bigger and bolder. Also in eyewear, the catwalk will feature up to three performances a day.
The Love Eyewear Awards 2025 has seen record-breaking entries this year, with the winners to be announced on the Catwalk on Saturday 1 March at 5pm.
2 Eyespace: Win a diamond
Visitors to the Eyespace stand, F10, will have the chance to enter a sparkling competition.
Eyespace has produced eyewear collections for the Defender brand under licence since 2017. Inspired by the launch of the new Defencer OCTA, Eyespace has brought back its ‘Win a Diamond’ competition.
Nicky Clement, head of marketing, said: “Like a diamond, the new Defender OCTA is a rare combination of extreme toughness and luxury.”
The product and design team has taken inspiration from design details of the vehicle to translate onto the eyewear.
Visitors to the stand will have a chance to win the one carat diamond worth more than £1500. Breakfast and bubbles will also be available on the stand until 11am each day.
Stand F10
3 The Body Doctor: Dry eye package
The Body Doctor will be launching its updated Dry Eye Revolution package.
The package includes more than £1600 in complimentary stock to kick-start in-practice and at-home treatments, along with a three-part guide to help a practice establish a dry eye clinic within 30 days.
The company will be promoting a new trade section of its website, and highlighting its latest products and instruments.
The Body Doctor will also welcome a new robot team member, and are launching a competition to name the robot.
To enter, show visitors will need to meet the robot on The Body Doctor’s stand, E40, take a photo or video and share their name suggestion in a LinkedIn post, tagging the company.
The chosen name will be announced after the show and the winner will receive a five-course tasting menu for two at Gordon Ramsay’s Savoy Grill.
Stand: E40
4 SpaMedica: Treatments, training and test your skills
SpaMedica will showcase treatments, interactive experiences and expert-led discussions under the theme of ‘brilliant detail.’
Freedom Vision by SpaMedica will introduce the Galaxy intraocular lens. Developed by Rayner, the company described it as the first IOL designed with artificial intelligence technology.
Delegates will have the opportunity to learn about the training and education programmes developed for community optometrists by SpaMedica and Freedom Vision by SpaMedica.
An interactive game on-stand will test attendees’ eye for detail, with the winner set to win a weekend in London and tickets to Frameless, an interactive art experience.
Visitors to the stand can also scan their registration badge with both SpaMedica and Freedom Vision by SpaMedica to be entered into a prize draw to win a two-night stay in London and tickets to Frameless.
Professor Christine Purslow, clinical director of outpatients at SpaMedica, will host a Main stage session on Saturday at 2.15: Getting it right in eye care – how the details matter.
Stand E18
5 CooperVision: Supporting patients for a lifetime
Exhibiting for the third consecutive year, CooperVision will focus on the topic ‘a lifetime of contact lens wear,’ encouraging eye care professionals to consider how they can proactively retain patients in the contact lens category as they transition through stages of life.
The stand will highlight products, communication, and practice tools designed to support patients from early years to later in life.
CPD will also be a focus at the show, with sessions available across the CooperVision stand, Main stage, and the AOP Lounge. Workshop topics will include: A lifetime of wear and Retention and using the right product to support it, along with presbyopia, orthokeratology, and myopia management.
Stand C5
6 Optos: The latest in imaging
Optos will showcase the newly launched MonacoPro, its next generation of ultra-widefield SLO and spectral domain retinal imaging solution.
The new device introduces features designed to enhance diagnostic precision and streamline workflow for eye care professionals.
Robert Kennedy, Optos chief executive officer, said: “MonacoPro represents our commitment to continuous innovation in ophthalmic imaging.
“With new advancements in automation and data analysis, we are empowering clinicians with tools that enhance efficiency and diagnostic confidence while maintaining our industry-leading ultra-widefield imaging capabilities,” he said.
It’s not too late to sign up for the show. Register online here.
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