100 Optical

100% Optical

Billy Brown wears a colourful outfit and is handed a glass award recognising his practise as Eyewear Retailer of the Year. He stands on a colourful stage

Register early and plan your 2027 show visit

OT heard from two practices about the key reasons they attend 100% Optical, and how they prepare for the show

Practice team

25 Sep

100% Optical

A view of the Main Stage of 100% Optical from the crowd

Registration opens for 100% Optical 2027

AOP

10 Sep

100% Optical

Three women pose together in sunglasses for a selfie at 100% Optical

Practice teams on the road

Practice team

07 Aug

An open display book of photochromic lenses each displaying the colour they turn after exposure to UV

Rodenstock showcases photochromic family

Products

03 Aug

A collage of four photos of different eyewear on display. Larger, bold frames are presented in the top left, angular shapes with pink colour pops in bottom left, a deep red oval frame in top right, and dark green oval pair in the bottom right

Five eyewear trends from 100% Optical 2026

Products

02 Aug

A laughing man stands in front of a light wall with a rainbow of spectacle frames, lenses and cases displayed

Jai Kudo Lenses present Signature varifocals

Products

30 Jul

Brand collaborations boost Safilo

Products

30 Jul

A sign on a booth at 100% Optical 2026 in black and white reads Nikon Lenswear Vision Atelier

Nikon’s dual launch

Products

30 Jul

Dani leans around the side of a large computer screen displaying an image of an eye, as she presses buttons in a demonstration. Dani has bright pink hair, pink nails, and a black top with thin coloured stripes

Topcon showcases Tera and Triton2

Products

22 Jul

A sand-brown and royal blue pair of recycled material glasses are laid out on a display table with an Umbro-branded case behind. Text states Umbro collection from Coral Eyewear

Bringing together accessible brands with responsible materials

Products

09 Jul

A woman looks into an OCT

Sense Medical demonstrates Canon Xephilio OCT-R1

Products

01 Jul

Hands hold a glossy crystal blue pair of spectacles. In the background are circular props to display more spectacles

Design in bloom

Products

24 Jun

100% Optical

A young boy in a wheelchair smiles as an eye care practitioner shows him a pair of spectacles

Adapting an eye test in a special school setting

Patients

18 Jun

On the Bird Eyewear stall at 100% Optical, Ed Bird holds up one of the latest frames from the collection – it features a dark brow line, clear bottom half of the frame and vibrant pink metallic sides

Inspired by nature with Bird Eyewear

Products

18 Jun

100% Optical

Serena Box stands in front of a blue wall on the AOP stand at 100% Optical

How to become “an eye care champion”

AOP

15 Jun

A close up of hands holding a small wand-like device for use around the eyes, featuring different colours of LED for treatments

The Dry Eye Zone Circle-of-Care with Positive Impact

Products

11 Jun

100% Optical

Rows of attentively listening audiences look towards the stage where a man presents on the new company Cascader. The stage is branded as 100 percent optical

Five key topics from 100% Optical 2026

AOP

05 Jun

Modo showcases EyeFly audio eyewear

Products

03 Jun

Joe, in a grey suit jacket and pale mauve shirt, sits beside the iCare Eidon device, gesturing at a tablet attached to the system

Image quality and field of view with Mainline Instruments

Products

01 Jun

Mondottica presents street luxe with Off-White

Products

01 Jun

Dr Carlos Ciller, in a navy suit jacket and white shirt, is seated in the RetinAI exhibition stand at 100% Optical. He gestures at a screen behind him which displays the company’s platform

Technology to support right decisions sooner

Products

27 May

Two frames are arranged on a table with style guides. One frame is a silver metallic look with strong black outer line. The other is rounded with a rainbow centre

A frame within a frame

Products

27 May

A hand holds up a lens to the camera. An exhibition stand is blurred in the background. In the centre of the lens can just be made out some circular lines

Myopia management evolution with Stellest 2.0

Products

21 May

Optimising time for the clinician

Products

21 May

A row of spectacle lenses on display on clear perspex stands against a light box. The frames are sophisticated and colourful and branded as Cocoa Mint

Luxury, colour, and sustainability with Eyespace Eyewear

Products

20 May

Robyn Marsen on the J&J stand at 100% Optical

Johnson & Johnson spotlights its new contact lens at 100% Optical

Products

15 May

Dr Peter Thomas and Giles Edmonds are edited to face each other in cuts from interviews filmed at 100 percent optical

Exploring the integration of AI in practice

On the High Street

15 May

A light in the shape of a tear drop with the words Precision7 written on it

Alcon spotlights Precision7 at 100% Optical

Products

13 May

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