Marketing

Opening an independent optometry practice from scratch

Optometrist Dipesh Patel on opening ClearChoice Opticians from scratch and bringing a new independent offering to his Northamptonshire town

Business and practice management

18 Aug 6 min read

Davina Dosanjh outside of Richard Petrie Optometrists

The cover story

Business class

Business and practice management

05 Jun 12 min read

The team from Bainbridge Bespoke Opticians gathers on stage in smart attire to collect a trophy for the Redditch local business awards

“It shows we aren’t standing still”

On the High Street

31 Jul 2025 5 min read

A pair of aviator sunglasses and spectacles against a gradient grey and black background and reflective surface

Latest launches

Make a statement

Products

05 Jun 2025

Grime-style CD cover image showing Nicos and his two brothers dressed in black

A day in the life of a business owner

“I’ve turned work into more of a hobby”

Business and practice management

05 Jun 2025 3 mins

wheelchair football player

Optegra announced as Wheelchair Football Association sponsor for 2024–2025

Business and practice management

13 Sep 2024

Keith Valentine is stood in front of a navy blue wall that displays posters and the new turquoise Fight for Sight branding

Fight for Sight rebrands with aim of saving sight and changing lives

Business and practice management

22 Aug 2024

Two hands are seeing signing documents at a table

EssilorLuxottica set to acquire Optical Investment Group

Business and practice management

01 Aug 2024

The Body Doctor to continue partnership with Huddersfield Town Football Club

Business and practice management

30 Jul 2024

Christina is stood next to a leafy green tree in a garden, wearing beige trousers and a white cardigan

How I got here

“I’m proud to be part of a team that has really made a difference to myopia management in the UK”

Career development

21 Jul 2024 7 min read 8 mins

A split-screen of a woman in two different settings, wearing different frames. In the first she wears business attire with pantos spectacles, in the second she smiles, posing on a bike with dark sunglasses and hair tied back

Essilor multi-pair promotion returns

On the High Street

02 Feb 2024

Against a plain pale blue background, two hands reach into the centre of frame. One holds a card machine, the other holds a blank white credit card. In the top corners of the image are two potted plants

Five consumer trends heading into 2024

Products

15 Nov 2023 6 min read 1

100% Optical

BCTA2233

“Sustainability is not a bullet point list – it’s a holistic vision to impact the environment less”

AOP

30 Apr 2023

contactless card

The discussion

“We want our reputation that we have diverse patients to remain”

On the High Street

03 Feb 2023 11 min read

SP GOC meeting

Three insights from the GOC

Government and regulation

23 Dec 2022 5 min read

Olivia

Childhood Eye Cancer Trust launches new online resources for young people affected by retinoblastoma

Business and practice management

09 Nov 2022

blur

Macular Society partners with Ora to increase participation in clinical research

Research

08 Nov 2022

Staff holding award

Deafblind UK wins ScottishPower Foundation Education Award

Business and practice management

08 Nov 2022

woman with watch

Essilor launches winter marketing strategy for Varilux

Products

01 Nov 2022

Davide

A campaign for connection

Business and practice management

05 Oct 2022 5 min read 1

flower pot

Central Optical Fund urges sector organisations to take advantage of its services

Business and practice management

05 Jul 2022

LM Spark

Works by deafblind artist for sale as NFTs to celebrate awareness week

Business and practice management

30 Jun 2022

karmelo and wife

Becoming a business owner

“The majority of new patients arrive on recommendation”

On the High Street

04 Jun 2022

Sofia

Becoming a business owner

“My background is different to a regular optician buying an independent”

Business and practice management

02 May 2022 9 min read

Sarah

What I have learned

“Having an opticians in-store makes our customers’ lives easier”

Practitioner stories

03 Apr 2022 7 min read

Steph

Becoming a business owner

“It’s been my dream since I was 14”

Business and practice management

10 Mar 2022 6 min read

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Most popular across OT

A woman smiles while wearing solar eclipse glasses

Moorfields Eye Hospital surgeon gives tips on staying safe during the solar eclipse

Patients

10 Aug 1

Harper poses outside of a hospital

An optometrist saved my life

“We will always be grateful that Charlotte recognised the signs when she did”

Patients

26 Jun 5 min read 1

A female optometrist performs a sight test with a slit lamp for a male patient

OFNC advises profession against committing to “unfunded” ERS until negotiations complete

Government and regulation

24 Jun 1

OTHomepageOurJournalmoduleJJ

June/July 2026

The Practice resilience edition

05 Jun

Most popular across Marketing

Davina Dosanjh outside of Richard Petrie Optometrists

The cover story

Business class

Business and practice management

05 Jun 12 min read

Opening an independent optometry practice from scratch

Business and practice management

18 Aug 6 min read

Chosen for you

A woman smiles while wearing solar eclipse glasses

Moorfields Eye Hospital surgeon gives tips on staying safe during the solar eclipse

Patients

10 Aug 1

Optometrist, Andrew Gillies, in front of Clark Optometrists on Orkney Island

Orkney Island optometry practice recruits new optometrist

Practitioner stories

19 Aug

A female optometrist performs a sight test with a slit lamp on a patient

AOP briefing unpacks GOC consultation on update to sight testing statement

AOP

13 Aug

An illustration in tones of blue in which a woman stands in front of a crossroads that points in many directions. Her posture indicates confusion

A Level results day: “Failing wasn’t the end of my story”

Students and pre-regs

11 Aug 7 min read

A toddler leans against a sofa holding a toy truck. One of his eyes is glowing with a white circle

An optometrist saved my life

“I knew straightaway that this was something that needed to be seen urgently”

Patients

3 days ago 5 min read