Behind the brand

A pair of squared spectacles are twisted, one arm pointing up and one down

ReForm Eyewear “A whole new world of possibilities”

OT spoke with Wilfried Stephan, ICare Group brand and key account manager, about the flexible eyewear brand

Products

2 days ago

Marco is photographed in black and white. He wears a pale suit, sandals, and sits in a woven chair looking to the side. Beside him is a paper lamp and a Tree Spectacles book

Tree Spectacles: “Authentic passion reflected in design and relationships”

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07 Aug 5 min read

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Monarkh Eyewear: Frames with a distinct, defiant character

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05 Jun

A model looks summary and happy wearing a red top, red rectangle sunglasses and a rainbow beaded glasses chain

Coti Vision: “We work in an amazing industry”

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02 Apr 6 min read

Two people pose by a sign for a warehouse stating Hudson Eyewear. The mood is celebratory

“We’ve chosen to partner with wonderful brands who I think really deserve to get exposure in the UK”

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04 Feb 7 min read

“We try to support practices by giving them the choice, so that every customer can be treated as an individual”

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05 Dec 2025 10 min read

A bright pink and pastel display of Lollipop lens tints at 100% Optical. The display has a picture of a woman holding up a giant swirly lollipop wearing light blue lenses and posing with a pout and peace sign

“There is a clear shift towards premium, customised products and solutions”

Products

03 Oct 2025

“I think our element of fun inspires us”

Products

01 Aug 2025

Frames are arranged on a table around an iced coffee

“We love what we do, and it doesn’t feel like work”

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06 Jun 2025

Corey wears rings that spell out ‘Vintage Frames’ in gold and diamante. Behind him is a bright blue sky and palm trees. He wears a sporty top, a gold chain with oversized ‘VF’ pendants and a backwards cap

“We march to the beat of our own drum”

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01 May 2025 6 min read

A model poses with a chunky glasses chain of orange and lilac

The luxury of handmade

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04 Apr 2025 5 min read

A large sign with the Seiko branding

“This move allows us to support independent opticians even more”

Products

07 Feb 2025 7 min read

A group of The Body Doctor staff stand outside of the facility

“We want to raise awareness of eye care, especially eye hygiene”

Products

02 Dec 2024 5 min read

Woman walks in a natural landscape and is half-turned towards the camera, posing in the setting sun

“We couldn’t have asked for more of a successful launch”

Products

06 Nov 2024 6 min read

A handheld device and box in mint green and white colours with the Peep Club branding are photographed on a matching mint green background

“One of our guiding principles is ‘No more tears over dry eyes’”

Products

27 Aug 2024 11 min read

Optopol’s headquarters are a large building of blue glass, white, and metal structure. The sky is blue and trees are just appearing in the corners of the frame

“OCT has become a must-have device in every practice”

Products

17 Jun 2024

woman wearing large sunglasses

“It was mind blowing for us to see that we won”

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24 May 2024

The Thomson Software Solutions team stands smiling on an exhibition stand with the company’s branding

“Innovation gets me out of bed in the morning”

Products

23 Apr 2024 7 min read

A young woman with bright orange hair stands in harsh sunlight, looking down towards the camera. She wears large butterfly-shaped frames with three contrasting colours of acetate on the top corners. She holds a pink striped snake against her chest. The general effect is striking, and a little science-fiction

“Woodys really focuses on upcoming trends and fashions”

Products

27 Feb 2024

A young man and woman lean in to kiss, they both wear chunky acetate frames that feature a giant eye on the sides. She wears pink frames and his are a teal green. Both appear to be overgrown with an array of flowers including daffodils, roses, giant daisies and lilies. The image has a soft, vintage-style quality

“Etnia Barcelona is the result of the heritage of three generations”

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26 Jan 2024 5 min read

A laptop screen shows an illustration of an eye and information about axial length analysis

“Our main aim is to help resolve all the barriers to engagement in myopia management”

Products

29 Dec 2023 10 min read

modelsblackandwhitephoto

“Designed with individuality in mind”

Products

17 Nov 2023

Sense Medical staff

“I developed a drive to understand the retina in more detail”

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24 Oct 2023 8 min read

A model wears a pair of black sunglasses in a sharp cat’s eye shape. The model has very pink blusher, bright red-pink lipstick and a wide-brimmed red hat. She wears a white fluffy jacket and stands against a white background

“When we had our first order it was the most excitement I’ve felt during my professional career”

Products

26 Aug 2023 5 min read

Cristiana Vittore

“Our production is 100% Italian and always will be”

Products

25 Jun 2023

Speccare 6

Designing frames so children can play

Products

05 May 2023 6 min read

Tom

Spectacles as an extension of the wearer

Products

04 Apr 2023 7 min read

choose sight

Inclusive design for high myopia

Products

25 Mar 2023

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