EssilorLuxottica campaign highlights Nuance Audio

The campaign aims to break down stigma preventing people with perceived mild to moderate hearing loss from taking action

1 min read

In a professional office environment, a woman with blonde shoulder-length hair and a pale blue blouse smiles at a colleague. She is wearing black Nuance Audio frames and is engaged in conversation. A laptop and notebook are around her on the desk

EssilorLuxottica

Kimberley Young

18 December 2025

Through a new digital media campaign for Nuance Audio, EssilorLuxottica has sought to highlight how the hearing glasses can transform the way wearers see and hear.

The campaign demonstrates situational uses of Nuance Audio, including a video of an office worker wearing the glasses to help overcome background noise and work effectively.

The campaign, which previewed on Connected TV platforms including ITVX, Channel 4, and Netflix, has already begun and will continue throughout December.

The Connected TV campaign, supported by an ongoing social campaign, is anticipated to reach 3.8 million people this year.

The campaign aims to address stigma that is often associated with traditional hearing aids and encourage early adoption of hearing support.

Alan Pitcher, commercial director for wholesale at EssilorLuxottica, explained that the Nuance Audio offers wearers: “Innovative audio technology without compromising optical performance, comfort, or personal style.”

“Our goal is to break down the barriers that prevent people with perceived mild to moderate hearing loss from taking action and the media campaign will raise awareness amongst this demographic and improve access to this life-enhancing wearable technology,” he added.