16 July 2026
Safilo Group has completed the acquisition of Spy+ and Serengeti from Bollé Brands.
The deal covers selected Spy+ and Serengeti assets in Europe and 100% of the shares of two dedicated legal entities operating in the United States and Canada.
The acquisition closed following the signing of a share and asset purchase agreement on 11 May 2026 and the fulfilment of all customary closing conditions.
Angelo Trocchia, chief executive officer of Safilo Group, said: “Spy+ and Serengeti are highly complementary to our existing portfolio and fully aligned with our strategic focus on sport and high-quality eyewear.”
“We expect to unlock both top-line and cost synergies by leveraging our supply chain, global distribution network and direct-to-consumer capabilities, driving growth and improving operating efficiency over time,” he said.
Spy+ is a well-established US brand, which Safilo suggests will strengthen its presence in the sport and outdoor channel, alongside its home brands: Smith and Blenders.
This will support a “more effective multi-brand positioning across different price points,” Trocchia said.
Serengeti, known for its mineral lens technology, represents an opportunity in the premium and high-end segment.
Together, Spy+ and Serengeti generated sales of approximately US $39 million [£29 million] in 2025.
The consideration for the transaction is US $24.6 million [£18 million] and has been financed through the group’s financial resources.
Comments (0)
You must be logged in to join the discussion. Log in