Bausch + Lomb showcased its specialty lenses at the BCLA Clinical Conference and Exhibition, highlighting that “specialty can be simple.”
Richard Smith, director of professional affairs for EMEA at Bausch + Lomb Vision Care, told OT: “We’re delighted to be a partner sponsor for the BCLA. It allows us to showcase the full portfolio of products that Bausch + Lomb offers, both from our soft lens portfolio but also our specialty division as well.”
The company particularly highlighted Bausch + Lomb Ultra, along with the Zenlens scleral product, and new orthokeratology contact lens: Arise.
Dr Danielle Nesbitt, manager of professional affairs for Bausch + Lomb specialty vision products, shared: “When people think of specialty lenses, they think of complex lenses.”
The specialty division aims to support practitioners to understand that “specialty can be simple,” Nesbitt said.
The company has designed specialty contact lenses that fit within ‘systems’ to make them more approachable for practitioners, Nesbitt added.
For example, the Arise Ortho-K System allows practitioners to sync topography into a cloud-based system, which takes thousands of points in order to create a contact lens within seconds.
Nesbitt said the lens is popular with practitioners because it is specific to the patient but created in a short period of time. She explained: “You get the specificity that you want within an ortho-k lens, but it allows you to save chair time for yourself and your patients.”
Having a wide portfolio of specialty lenses is “really impactful,” Nesbitt suggested, enabling practitioners to fit a broader range of patients more efficiently.
The Arise Ortho-K System is ideal for patients who are looking for clearer vision without wearing contact lenses throughout the day, and who don’t want to rely on spectacles.
The Zenlens scleral lens allows practitioners to support patients who have more of a disease pathology to their cornea.
“It allows you to broaden the amount of patients you’re able to manage but still in a really approachable way for practitioners,” she said.
Bausch + Lomb aims to provide a high level of support for its contact lenses, so that practitioners can feel confident when introducing them to the patient.
“They can come into their practice and now they have the tools, the resources, and the knowledge that they need to be successful with these patients,” Nesbitt said.
Support includes resources, workshops, warranties, and a team of consultants.
Smith highlighted the value of education for Bausch + Lomb, sharing: “Education is a really important element of Bausch + Lomb as we take practitioners on a journey with our products.”
“We’re bringing new innovations to the market all the time and it is really important for people to understand where those innovations fit within the customer journey,” he added.
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