Raising the views of optometrists

The AOP has launched the first Voice of Optometry insight survey of 2022.

The Voice of Optometry, now in its sixth year, has acted as a “cornerstone” of the AOP’s media engagement strategy.

Serena Box, PR and media manager for the AOP, said the Voice of Optometry: “allows the AOP, and the industry at large, to understand and gain key insight into the challenges facing optometrist members.”

Results from the AOP’s two Voice of Optometry surveys in 2021 were translated into national campaigns on UV and eye health, as well as illegal supply of contact lenses. It also informed the annual Don’t Swerve a sight test campaign.

“The results of previous surveys have helped the AOP secure 2000 items of coverage in national and trade publications – making the Voice of Optometry a great tool for engaging the public, and other external audiences, on optical issues,” Box told OT.

Coverage highlights have included national outlets, such as the Times, Daily Express, Daily Mail, and Sun, as well as consumer press such as Which?, MSN and Yahoo.

Links to access the first Voice of Optometry survey of 2022 will be emailed to all qualified, practising optometrist members from Survey Monkey. The survey will take no more than three minutes to complete.

More information about Voice of Optometry can be found on the AOP website.