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A day in the life of a business owner
“The customer wants to be referred to somebody they trust”
Sian Wilkie, practice director at family-run Wilkie’s Eyecare in Alexandria, tells OT why carving out time for herself every day is a non-negotiable for her mental health
07 February 2025
Practice director Sian Wilkie talks OT through her day – from early morning gym sessions to evenings recuperating with a hearty winter stew.

Name:Sian Wilkie
Occupation:Practice director, Wilkie’s Eyecare
6am
I get up when my little girl gets up, which is usually around 6am. The first thing I do is go through to her room, and get her ready for nursery. My husband then takes her to nursery, and I go to the gym for 7am.
8am
I’m home from the gym at 8am, to walk the dogs and get ready to go into the practice.
9.15am
I work from home for some of the week, but on the days I’m in, I will get into practice for about quarter past nine. I run the clinic on a Tuesday, so I am usually juggling between managing that alongside the diary for the day, and doing the business admin – bills, processing holiday requests, marketing – and trying to do it all in the time I have.
2pm
The clinic only lasts until lunchtime, so the practice is usually closed in the afternoon. Lunch doesn’t really exist for me. I’ll be working through, and then because I’m at home for the afternoon, I usually grab something on my way back. It’s an on-the-go lunch. I come back around two o’clock, and work from home for three hours.
3pm
Working from home is usually more admin: going through policies and statements and processing the paperwork side of things, as well as looking at ways to grow the business. We do quite a lot of stories to promote who we are, and what we’re doing individually, as well as the practice.
It's also about improving the main street in Alexandria. Our recent Business Improvement District application was successful. For me, it’s about ensuring that the business survives and that the main street around it survives too. Our ethos is giving the best service to customers in our area – being the best opticians and giving the best health care. We would like to ensure that we are ticking all these boxes.
4.45pm
I close the laptop and finish work at around quarter to five. Taking time for myself is important – ensuring that I carve out 45 minutes or an hour every day for myself. If I didn’t do that every day, that slump and lack of momentum would kick in. Mentally, for me, it’s about physical exercise. That’s what gives me energy.
6pm
In the evening, we’ll watch anything that involves cooking. MasterChef – those sorts of programmes. Easy watching.
7pm
My go-to mid-week dinner, at this time of year, would be something really hearty – any sort of stew, anything with carbs, or a pasta dish maybe.
My fantasy practice…
If I had an unlimited practice budget, I would…
“Invest more in the service that we can provide for our customers, including having the best dry eye management. We already do visual stress and myopia control, but we would be investing in the best equipment, so that we could diagnose in practice as quickly and efficiently as possible, and refer on to specialists where needed.
“Previously, and still maybe in the pipeline, was opening our own private ophthalmic hospital. It would be a one-stop shop: patients coming into us, and us referring to Wilkie’s Eye Care Clinic, and we would do everything.
“The customer wants to be referred to somebody they trust, so that would be the goal: opening our all-singing, all-dancing clinic, to go along with our opticians. That would be invaluable.
“If I was going to invent a piece of technology to help me solve one issue in practice, it would be…
“Something to manage staff holidays.”
The very first change I would make to the optometry profession would be…
“I feel like optics is quite old school. I do think it’s about being open to change, and to different ideas and different approaches. The people before us were a lot of white males. [We need to be] evolving past that, to be a lot more forward thinking, and a lot more open to different ideas to make the systems that we’ve got in place more customer and user-friendly.”
If I could be visited in practice by one influential person from history, it would be...
“My brother and business partner, Willis, would love to be visited by Bruce Springsteen.”
One thing that would improve my practice economics is…
“Dumbarton and Alexandria have traditional, dilapidated town centres. Improving footfall in our towns, and improving the aesthetics of the units we are in, would help us economically and allow the quality of what we are doing in the testing room to be reflected in the rest of the practice.”
If I could close the practice for a week without it having any impact at all, I would spend the week…
“In Barbados.”
My wildest ambition for my practice is…
“To open probably another three or four practices, and have a clinic associated with them.”
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