07 February 2025
Creative acetate
Morel will launch two new acetate models at 100% Optical, ‘Jenny’ and ‘Noémie.’
The ‘Jenny’ frame gets creative with acetate, playing with transparency, patterns, and finishes. The frame front features an elegant arch.
The ‘Noémie’ frame (pictured above) is a colourful design with bold contrasts presented through a collage of three acetates: peach pink, blue, and amber brown.
Kirk & Kirk will showcase the ‘Cat’ and ‘Falcon’ frames for the first time at a UK trade show.
Handmade in France from the brand’s bespoke K-Lite material, each edge and angle is polished by hand to accentuate the transmission of light.
New to the Centiles Collection, the frames are available in five colours. The brand suggested the new ‘Lagoon’ colourway plays to the strengths of the collection.
Highlighting the new frames, Kirk & Kirk suggested the models “embody the spirit of Karen Kirk’s design.”
Marcolin presents the latest collection from Max Mara.
The new styles feature geometric shapes and refined lines, drawing inspiration from the architectural simplicity of designer, Eileen Gray. The lightweight frames combine metal and acetate, creating an effect of ‘suspended’ lenses.
The ‘MM0117’ oversized square frame has an acetate front, concealing its elegant metal structure. A faceted element near the earpiece echoes the Maxim silhouette which features on the bridge. The frame is also available in a design to suit individuals with lower nose bridges.
For the urbanite
Modstyle highlighted its latest launch, Avanti ‘Mode,’ inspired by the urban landscapes and contemporary street culture of Australia. The collection features statement styles with thicker, bolder acetates and rich colourways.
Mark Wymond, CEO at Modstyle, shared that the Avanti Mode “embodies the spirit of urban style and self-expression,” adding that the designs invite wearers to “make a statement and embrace their unique sense of style.”
Bird Eyewear will showcase its largest range yet at 100% Optical, with highlights including its Pantix range of high-quality, low-carbon acetate made with plant dyes. The brand suggests the material sets a new standard for sustainable eyewear “without compromising on style or quality.”
Bird Eyewear will also launch the new WWF optical range, designed to celebrate and protect the Amazon rainforest. The collection builds on Bird’s commitment to sustainability and environmental preservation.
The brand shared that its nature-based mission has been resonating with UK optical practices, and it is seeing its recycling scheme and consignment stocking options rapidly growing in popularity.
Rebel Eyewear will make its second appearance at 100% Optical, bringing a refreshed offering for two of its brands. Kühl is the company’s budget-friendly range with “a design for everyone” whether wearers want to stand out or keep it understated. Parker & Payne has a stronger branding, presenting quintessentially English styles that are described as “classy with a touch of Rebel flair.”
Woodys launched its Anima spring-summer 2025 campaign and collection with 38 new designs. The collection celebrates the design and colourwork that is a key feature of the Woodys brand.
Highlights include personalised acetates in the women’s line of frames to create a distinctive touch, while the ‘petite’ line for adults has been refreshed with five new models in acetate, combination, and metal.
The ‘Vani’ model marks a first for Woodys, made from beta titanium with a photochromic lens available in different hues.
In the men’s collection, frames incorporate laminate acetates and a new metal piece with volume that extends through the arms of the model.
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