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- AOP publishes five-year strategy
AOP publishes five-year strategy
The strategy details the AOP’s ambition to deliver “visionary change” for the sector
07 May 2026
The AOP has published its new Five-Year Strategy, sharing its mission to deliver “visionary change” within optometry, eye care and health over the next five years.
In the Strategy, covering 2026–2030, the AOP document sets out four strategic objectives, each of which are rooted in its values and overarching purpose as an organisation. These aims include: empowering members to play an active role in shaping the future of their profession; providing the tools, guidance and support needed to adapt to technological and systemic change; advocating effectively within an increasingly complex regulatory and policy environment, and ensuring the profession is resilient, responsive and ready for the future of optometric care.
The strategy builds on the AOP’s expertise and experience, and responds to the evolving landscape of optometric care, including the rapid advancement of new technologies, ongoing regulatory and legislative reform, and significant changes in how health and social care services are commissioned and delivered.
AOP chief executive, Adam Sampson, said he was “delighted” to publish the strategy, which sets out the Association’s commitment to “visionary change” over the next five years.
“This strategy’s foundational principle is simple: to ensure the organisation and our members are ready for the future, and to advocate for the expanding role optometry should play delivering healthcare to everyone in every part of the UK,” he emphasised.
AOP chairman, Emma-Jane Spofforth, commented: “We remain committed to providing services that meet the highest standards; providing our members with the defence they need and support whatever their career path; ensuring our members are equipped to deliver safe and effective clinical care to the public, and helping to ensure optical businesses can be sustainable, resilient and growing.”
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