Bold is beautiful for Zoobug

Zoobug has taken a fashion direction of being “bold and colourful” for its new spring/summer sunglasses collection for children.

The British company has launched five new designs in its Zoobug London range for 2017, including modified statement sunglasses that have been derived from its most popular shapes.

The five new refined designs – ‘Daisy,’ ‘Round,’ ‘Pilot,’ ‘Catseye’ and ‘Clubmaster’ – feature translucent pastels and multicoloured designs, which are sometimes patterned, inside or out, and discreetly textured.

The company highlights that the sunglasses have been created especially for children, with careful attention to comfort and UV-protection. Each sunglasses style comes with optional plug-in silicone pads to prevent slippage.

Zoobug founder, ophthalmologist, Dr Julie Diem Le, told OT: “Zoobug’s new sunglasses styles build on the success of the 2016 range where we introduced two sizes for each model and a special fitting for the smaller ages, including our renowned silicone nose saddle.”

Dr Diem Le added: “Our fashion direction is bold and colourful. Our aim is for little faces to light up when they see our designs.

“The new colours and shapes are striking and cool, and we’ve paid attention to texture and patterned materials, combined with fashionable mirrored lenses.”

She concluded: “This is a collection I am very proud of, and we have had a lot of interest from fashion retailers, with key stockists such as children’s designer brands company Alex and Alexa."

Zoobug sunglasses are available in two sizes. The 0–3 year size features a baby silicone saddle bridge and curled sides for a specialist fit.

The larger sized frames, for children aged 4–12 years, have optional nose pads and straight sides, which offer adaptability for all face shapes, including for flatter, wider bridges, the company highlights.

For more information, visit the company’s website.