14 September 2026
Eyewear supplier, Eyespace, has launched a new brand identity and collection for its British brand Arhlo.
Eyespace has said the latest updates represents a major investment in Arhlo, which is already established across UK practices.
Jayne Abel, CEO and co-founder of Eyespace, said: “Arhlo is born from the tension that defines Britain, where heritage meets rebellion and tradition collides with creativity.”
“This evolution has given us the opportunity to define what Arhlo stands for. We have created a visual identity that respects British heritage whilst speaking with the voice of today, building a distinctive brand world that gives the collection real relevance.”
The launch is supported by a new campaign focused on the “irreverent spirit of Britian,” celebrating the “two cross sections of Britian: classic versus rebellious, considered versus instinctive, timeless versus ‘of-the-moment.’”
The new brand identity and new collection will be debuted at Silmo Paris on 25 September.
Eyespace emphasised that the brand is “grounded in commercial reality” and developed in direct response to the current market.
The release of the latest collection marks one of Eyespace’s “most significant launches to date,” the company has said, with 18 optical models across 52 stock keeping units (SKU) and an entirely new sunglasses collection of 12 styles across 36 SKUs.
Abel said: “The new collection takes its influence from the music, fashion and culture that have shaped British identity, creating eyewear with individuality at its core.”
The new collection of sunglasses has been built around 18 trend-led fashion tints, with each frame named after the stages and fields of Glastonbury: ‘Pyramid’, ‘Avalon’, ‘Left Field’, and ‘Worthy.’
Optical styles take their names from the map of London: ‘Vyner’, ‘Tredegar Square’, ‘Mile End’, and ‘Shoreditch.’
Designs across the collections feature signature Arhlo touches such as bespoke hinges, patterned core wires, tartan-inspired tip etching.
An Arhlo shield is etched into the sunwear lenses, while interior detailing is etched and colour-filled to complement the chosen plating.
Bio-based acetate and recycled stainless steel feature throughout the collection. Optical frames carry completely biodegradable demonstration lenses, while the sunwear uses ISCC-certified Tritan Renew UV400 lenses containing 50% recycled content and manufactured without BPA.
Cloths and pouches are produced from rPET and frames are supplied in biodegradable frame bags.
The collection is supported by a new packaging and retail experience. The company has said independent optical partners will receive a full point-of-sale kit of brand blocks, podiums, brand boxes and strut cards.
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