20 August 2026
A small brand focused on sustainable eyewear is hoping to make waves in independent practices in the UK.
Father-and-son business, Reefyll, was built around the question of how plastic waste could be reduced around the home.
Antony Haase, managing director of Reefyll, explained that this motivation to “make a difference” and offer sustainable products has always been at the heart of the business.
It was, therefore, a natural decision to say ‘yes’ when a friend reached out about distributing the sustainable eyewear line they were developing.
Haase told OT that it all began with a seemingly simple question: “A friend of mine asked if I was bored.”
The friend, living in Bali, Indonesia, described an issue of high levels of plastic waste in the ocean and on the beaches.
They wanted to turn this waste material into eyewear, and at the same time, help support local families.
Haase shared: “The company pays families to bring plastic waste to the factory. This process makes a real difference to real people.”
A small, family-run workshop then repurposes the plastic waste into material for sunglasses frames.
The frames are CE-marked, with polarised lenses and UV400 protection – made from biodegradable cellulose. The lens can also be swapped out to feature a prescription.
Now available in the UK, the brand is seeking to work with independent practices and joined the SightCare SPECS buying group earlier this year.
Haase told OT: “We’re brand new to the industry. We’re not looking to take over the world – we're looking to make a difference to families in Bali.”
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