Eyespace is embracing the summer of sport with a promotional campaign for independents centred on its children’s Rock Star frames brand.
To coincide with the promotion, Eyespace is also running a Rock Star practice window competition on Twitter that could see participants win back their order.
The campaign is timed for the summer seasonal peak in children’s eye examinations, as well as the ‘Road to Rio’ and UEFA Euro initiatives.
Eyespace is offering practitioners complementary limited edition 500ml Rock Star sports bottles for their younger patients as a gift with their spectacles purchase.
The company is highlighting that the unisex water bottles are made in the UK, are free of the chemical Bisphenol A (BPA) and feature a specialist one-way valve mechanism in the cap, “which is far superior to standard bottle designs.”
Eyespace’s marketing manager, Nicky Clement, said: “With ‘Run to Rio’ and ‘Daily Mile’ activities taking place in schools across the nation, children are loving being more active.”
She added: “Children have a higher proportion of body water than adults though, so remaining hydrated while having fun is of particular importance, especially in warmer weather.
“Whether they’re adventuring outdoors, playing in the first team, or out for a day trip, summer holidays are thirsty work and water bottles are a must-have for children on the go,” Ms Clements highlighted.
“In Rock Star style, we have created a bottle that looks great and makes keeping cool fashionable. With quality always a priority, we researched intensively to find a bottle that far exceeds UK standards so parents will trust it to serve its purpose perfectly too.”
Practices participating in the promotion will receive a double-sided concertina window banner to promote the offer over the summer months.
For more information, visit the Eyespace website.