100% Optical

Explore the exhibition at 100% Optical

OT has gathered plans from eight exhibitors at the show across eyewear, equipment, and dry eye

6 min read

At a previous 100% Optical show, the founder of ZEST performs a demonstration of an eyelid cleaning tool while other delegates look on in interest

The Body Doctor

19 February 2026

Already planning which exhibitors to make a beeline for at 100% Optical? OT has put together a list of plans shared by exhibitors across the optical sector to help delegates organise their weekend.

1 ZEST training sessions at The Body Doctor stand

The Body Doctor will be hosting free training sessions for the Zocular Eyelid System Technology (ZEST) on Sunday 1 March at 100% Optical.

ZEST is an in-practice deep cleansing system using patented Zokrex technology and activated okra polysaccharide complexes.

The one-hour training sessions are designed for clinicians who are offering ZEST or planning to introduce it to their dry eye clinics.

The sessions will include an introduction to ZEST with live demonstration, hands-on breakout groups and a question and answer discussion.

Spaces will be limited so practitioners are encouraged to register in advance to secure a place.

The Body Doctor, stand K14

2 Cloud-based, seamless working from Zeiss

Zeiss Medical Technology will launch its Zeiss Collaborative Care cloud-based software application at 100% Optical.

With a browser-based app, Zeiss Collaborative Care is designed to enable eye care professionals to work together seamlessly, securely sharing data and referring patients.

The company suggests the solution addresses longstanding challenges in ophthalmic care around fragmented data sharing and inefficient referral processes.

By enabling real-time communication, structured referrals, and shared clinical insights, the solution is designed to empower eye care providers to make faster and more confident clinical decisions.

Claire Martin, Zeiss head of strategy and marketing for ophthalmic diagnostics in the UK, said: “We are thrilled to be launching this innovative solution at 100% Optical here in the UK.”

“In recent years, we’ve seen a growing need for solutions that can seamlessly support a shared care model, in line with the NHS 10-Year Plan focusing on prevention, personalisation, and integration,” she said.

Martin added: “We believe that Zeiss Collaborative Care will empower our customers to address these challenges and help transform continuity of care across the ophthalmic patient pathway.”

Zeiss, stand H35

3 Eyespace reveal immersive brand experience

Eyespace returns to 100% Optical with a new expanded stand, designed to showcase the portfolio in a more immersive way.

As part of the company’s sustainability commitments, Eyespace has reused the structural elements of its stand since its first appearance at the show a decade ago. For the 2026 exhibition, the company has reimagined its stand concept.

Eyespace has seven frames shortlisted for the Love Eyewear Awards, while a number of frames will debut on the 100% Optical Catwalk.

Eyespace, stand F30

A male model leans against the bonnet of a Defender vehicle. He wears squared frames with a highly mirrored frame front in a metallic blue. His clothes are black and look suitable for a harsh outdoor environment. In the background, rugged dark hills fade into the background

Eyespace Defender

Eyespace will bring its portfolio of eyewear including Defender

4 New in biometry and corneal topography with Grafton Optical

Grafton Optical has announced that it is the exclusive UK distributor for the Mediworks AL551 Automatic Optical Biometer, a new biometry and corneal topography platform designed to support myopia management and contact lens practice.

The device will make its UK debut at 100% Optical, where Grafton Optical will be providing live demonstrations.

Grafton Optical, stand K41

5 Eyewear highlights from Marcolin

Marcolin told OT that trade fairs like 100% Optical offer “platforms for dialogue and opportunities for the entire industry, a valuable occasion to share our vision, listen to the market, and preview the new collections.”

This year, Marcolin will be exhibiting for the first time as a company within the VSP group – following its recent acquisition.

The company shared: “It will be an important moment to update customers on the latest developments and future prospects, reaffirming our commitment to innovation, quality, and service.”

Highlights from Marcolin’s stand at 100% Optical will be an acetate frame with oval lenses from Tom Ford Eyewear, and cat’s eye sunglasses with slim tubular metal temples from Max Mara Eyewear.

The company shared that adidas Sport Eyewear will make its debut with Kentro, a new mask created to celebrate every day running and support training.

Marcolin’s house brand, ic! Berlin, will celebrate 30 years with a special collection of six anniversary models launching in March.

Marcolin, stand F10

A sporty slimline wrap frame in a red metal with orange tinted lenses is posed on a display board

Marcolin

Marcolin’s highlights include new sport frames

6 Optical Suppliers to host talks and share new tech

Members of the Optical Suppliers Association will be bringing their latest technology, as well as providing education on a variety of topics.

For practices interested in running dry eye clinics, the OSA stand will host talks on personalised dry eye management, as well as menopause and dry eye.

Hames Conway, OSA chairman, said: “Hanson, Keeler and Scope will be on hand to guide you through the running of successful dry eye clinics.”

“OSA financial advice can also make the thought of a regular dry eye clinic become a reality, with insights from other practices which have successfully expanded their clinical offering,” he said, adding that advice is also available for post-surgery patients who may discover the symptoms of dry eye disease.

Making artificial intelligence meaningful within practice will be discussed in a session by Jason Halsey, Rodenstock’s product and training manager, while Professor Jasleen Jolly will explore home monitoring technology.

Charlotte Timbury, director of medical and professional affairs at EssilorLuxottica, will highlight the benefits of wearable technology and smart eyewear.

7 Speakers on stand at BIB Ophthalmic Instruments

BIB Ophthalmic Instruments will host several speakers during the show, including Michelle Beach from Park Vision, who will share her experience of running successful dry eye clinics. Professor Giancarlo Montani and Jason Higginbotham will discuss multimodal optical coherence tomography in eye care on 28 February.

Dr Bartosz Sikorski and Professor Adam Wylegala will present High resolution OCT in ultra-widefield and anterior imaging in your practice at the BIB stand on 1 March.

BIB Ophthalmic Instruments, stand H10

8 Imaging workshops from Mainline Instruments

Mainline Instruments will host workshops and demonstration sessions including Hands-on exploration of TrueColor ultra-widefield confocal retinal imaging, presented by Chetan Gudka from Brian D Suttie on 28 February.

Brian Tompkins and Keyur Patel of Tompkins Knight & Son Optometrists will present an Oculus Pentacam tomography workshop on 1 March.

On 28 February, Joe Scott, retinal products specialist at Mainline Instruments, and Mohamed Kasmani, from Feltham Eyecare, will deliver a Main Stage lecture Sharper, wider, clearer: the clinical value of confocal ultra-widefield imaging.

Mainline Instruments, stand J20

100% Optical 2026 will be held at Excel London from 28 February – 2 March. Register online for a free pass to the show.

Find out more about exhibitors attending the show from the 100% Optical website.