100% Optical

The secret ingredient: Dame Prue Leith to discuss new eyewear collab at 100% Optical

The former Bake Off host will join the CEO of Modstyle Eyewear on the Catwalk to share the creative process behind the new cake-inspired collection

2 min read

Prue Leith stands confidently smiling. She wears a pair of squared spectacles with a bright ruby red frame decorated with slices of white-grey acetate. She wears a matching red blazer and a pink, red, black and white necklace

Modstyle Eyewear

Kimberley Young

03 February 2026

The Catwalk stage at 100% Optical (28 February–2 March) will host the launch of a new eyewear collection from broadcaster, author, and chef, Dame Prue Leith, DBE.

The former Great British Bake Off host announced the launch of her latest eyewear collection, inspired by her love of cakes, with Modstyle Eyewear.

The collection includes 20 coloured acetate designs available in five different colourways. Each frame is dedicated to a favourite cake, including ‘Angel,’ ‘Babka,’ and ‘Bienenstich.’

Commenting on the collaboration, Leith said: “I’m beyond delighted with my new specs. They’re full of colour, beautifully designed and incredibly comfortable, funky but still classy. I regard my specs as jewellery, and I loved being able to steer the design, choose the colours and suggest the shapes. These are truly my best specs yet.”

Leith and Mark Wymond, CEO at Modstyle Eyewear, will make an appearance on the 100% Optical Catwalk on Sunday 1 March at 2pm, discussing the collaboration, the creative process behind the collection, and the inspiration for the designs.

Following the talk, Leith will visit the Modstyle Eyewear stand at 3pm where she will be available to sign copies of her cookery books.

Sarah Daniels, senior marketing manager at CloserStill Media, organiser of 100% Optical, described the 2pm Catwalk talk as “not one to miss,” adding: “We’re excited to welcome Dame Prue Leith to 100% Optical once more to showcase and talk about her latest eyewear collection.”