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100% Optical

Consumer trends unpacked at 100% Optical 2026

A series of three panel discussions will be held during the show, exploring three macro trends set to shape the sector in the year ahead

Three models wearing black summery beach clothes and large sunglasses pose on a vibrant red and white catwalk stage
100% Optical

Consumer trends will be under the microscope at 100% Optical through a three-part programme of panel sessions.

Organisers of the optical exhibition have partnered with global market research provider, Euromonitor International, on the series.

The panels will take place across the three days of the show (28 February–2 March) on the Catwalk stage at 12.15pm, each exploring a macro trend expected to shape the sector in 2026.

The first panel in the series, Comfort Zone: empowering eyewear consumers to navigate uncertainty with confidence, will be held on 28 February.

The session is set to feature panellists including: Natasha Cazin, global insights manager at Euromonitor International, Grace Downes, head of marketing at Mondottica, and Daniel Barnes, the founder of Pop Specs.

On 1 March, the Catwalk stage will host a discussion on Rewired Wellness: using science-led storytelling to showcase health outcomes in optics.

Panellists will include Jason Halsey, product and training manager at Rodenstock, Liz Lumb, director, global professional affairs, at CooperVision, and Sarah Morgan, communication specialist and staff development consultant, Eyecommunicate.

The third session, on 2 March, will be titled: Fiercely Unfiltered: translating authenticity into action in optics through products and storytelling, featuring Hayley Brunsden, optometrist and founder of CBTR Opticians, and Rebecca Thompson, eyewear strategist and qualified dispensing optician, Eyestyle Studio.

For more details on the programme, and to register for the 2026 show, visit the 100% Optical website.