09 January 2025
Organisers of 100% Optical have revealed the live exhibitor list for the 2025 show on 1–3 March at London’s ExCeL.
More than 250 eyewear, manufacturer, and equipment brands are set to exhibit at 100% Optical this year.
New companies appearing at the show include DITA Lancier, Mykita, Clayton Franklin Eyewear, De Rigo, L.G.R, and Optical Express.
Independent and recognisable names returning to 100% Optical include Etnia Barcelona, Woodys, Rodenstock, Danielle Rattray, Seiko, Mod Style Eyewear, Marcolin, Götti, Bird Eyewear, Zeiss, The Body Doctor, and Coti Vision.
Selin Pera, senior marketing executive at CloserStill Media, said: “We’re really excited to welcome back returning exhibitors, some of which have been attending 100% Optical for the last decade, as well as new brands making their first appearance.”
She continued: “2025 is all about focusing on the future as we look forward to the next 10 years of innovation, technology, fashion and education in this exciting industry.”
The show will be co-located with the 100% Ophthalmology expo this year, following its debut in 2024.
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