04 July 2025
Safilo Group has formed a 10-year global licensing agreement with Victoria Beckham, the creative director and founder of her eponymous brand.
The agreement includes the design, manufacturing, and distribution of the Victoria Beckham branded eyewear collection until December 2035.
The full eyewear range, including both optical and sunglasses lines, will arrive in market in January 2026, ahead of the spring/summer season.
Angelo Trocchia, CEO of Safilo Group, said: “We are excited to welcome to our portfolio one of the industry’s most iconic creative directors.”
Through the collaboration, the company’s aim is to strengthen the Victoria Beckham Eyewear brand “as a global eyewear reference in women’s fashion,” and a luxury proposition “empowered by the influence and legacy of Victoria Beckham.”
Trocchia added: “This collaboration will further enhance the women’s portfolio within Safilo’s brand architecture and strengthen our presence in the luxury segment.”
Victoria Beckham said of the agreement: “I’m thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level.”
“With their global reach and industry-leading capabilities, I’m excited about the opportunities ahead and can’t wait to bring our shared vision to life,” she added.
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