25 June 2025
EssilorLuxottica and Meta Platforms have announced plans to launch a new line of performance eyewear with artificial intelligence (AI) technology: Oakley Meta.
The new development builds on the existing partnership that has seen the roll-out of Ray-Ban Meta, which debuted in 2023.
Rocco Basilico, chief wearables officer at EssilorLuxottica, said: “This marks a bold new chapter in our wearables journey.”
The new launch forms part of a multi-brand, multi-technology strategy, Basilico explained: “To build a connected eyewear category that spans lifestyles, communities, and use cases.”
The first product in the new collection will be the Oakley Meta HSTN and will feature Ultra HD 3K recording providing videos that are clearer and higher resolution than Full HD (1080p).
Open-ear speakers will be seamlessly integrated into the frame to enable wearers to listen to music and podcasts.
The frames will also have a 40% longer battery life than previous frames, lasting up to eight hours of typical use and up to 19 hours on standby. The glasses are provided with a charging case than can provide up to 48 hours of charging on the go.
Alex Himel, VP of Wearables at Meta, commented: “Glasses have emerged as the ideal tool for people to listen to music, capture videos, and get the help of a powerful AI assistant.”
Himel explained that the teams have been working with Oakley for years to understand the needs of athletes, sharing: “We can’t wait to deliver new experiences that integrate into their everyday life, both on and off the field.”
The collection includes six frame and lens colour combinations, which are designed to be prescription lens-compatible.
Wearers can opt for Oakley Prizm Lens which has been designed to amplify colour and filter out visual noise.
A limited-edition version of Oakley Meta HSTN will be launched to mark 50 years of Oakley design.
Caio Amato, global president of Oakley, commented on the new collaboration with Meta: “It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.”
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