Material gain for men

Area98 has launched its new Robert Rüdger collection of ophthalmic frames for men.

Characterised by clean lines and sober colours, the new frames use different materials and thicknesses for 2017.

Alongside the materials that the brand has always favoured, such as wood, horn, titanium and carbon fibre, the company is now using hard density cellulose acetate (HDCA).

Area98 highlights that the light acetate is characterised by a denser molecular structure that gives eyewear increased strength and flexibility. ‘It allows for even finer processing techniques and extraordinary comfort,’ according to the company.

Some frames in the latest collection have wide and squared shapes, which are combined with a reduced thickness for lightness, while others have vintage-inspired smooth and rounded lines.

Square frame ‘RR043’ (pictured) is a standout frame in the new range. It has a HDCA keyhole bridge and front in bright contrasting colours and features singular cut detailing on the sides.

The collection also features titanium frames such as the refined ‘RR044.’ It has a subtle profile and clean lines that have been made up-to-date with the use of two colours. The new frame is also available with gold mirrored sun lenses.

Aimed at the professional man ‘who likes to stand out with style,’ there is the square shaped ‘RR045’ frame. Made from horn, the frame is embellished with a thin titanium profile that outlines the top of the front.

The horn model is available in three colour variations that depend on the natural shade of the material used.

The Robert Rüdger brand was founded in 1989 by three renowned Austrian designers, Robert Hüttmann, Rudi Himmelfreundpointner and Gerhard Lahner.

Each with long experience gained in the creation of eyewear collections for famous fashion brands, they created something that had never been seen on the market until then – the first brand of eyewear frames to be totally made in Austria.

Area98 produces the eyewear in collaboration between its art director, Elisio Tessaro and Mr Himmelfreundpointner.

For more information, visit the company’s website.