The sun is Invu

Over 25 new styles are included in the launch of a large sunglasses collection from Norville

23 Jan 2017 by Robina Moss

Norville has launched its INVU sunglasses for 2017. While retaining the previous bestsellers in the range, this season’s collection contains over 25 new models encompassing the latest trends, at ‘impulse-purchase prices,’ according to the company.

INVU sunglasses are the unique combination of meticulous Swiss design and engineering with proprietary ultra-polarised lens technology.

The trend inspiration for men this year is aviator and navigator sunglass shapes, that were first introduced in the 1930s and have been a contemporary fashion accessory ever since.

While keeping the shape true to its origin, the INVU designers from the Swiss Eyewear Group have improved the engineering and manufacturing processes, as well as the materials that are used for the sunglasses.

For women, the INVU design team has honoured the trend of using elegant woven natural fibres for women’s clothing that has been used for centuries. Norville highlights that for 2017 the craft is celebrating a revival in both the world of fashion and interior design.

It is the inspiration for the artistic detailing on the sides of the large INVU sunglasses model 'B2729.' The women’s sunglasses are offered in black and gold with gradient green lenses, as well as milky charcoal and gold, with ‘mirror gold on smoke’ lenses.

Norville marketing administrator, Shilpa Amin, said: “INVU sunglasses give a stylish, high-end look for a fraction of the price of designer sunglasses.”

She added: “Consumers are extremely aware of the need to protect their eyes, and that is why INVU sunglasses are proving to be so popular in the 74 countries where they are sold. 

“All INVU ultra-polarised lenses block 99.9% of annoying glare, and, as they have UV400 lenses, they also block 100% of harmful UV radiation,” she emphasised.

For more information, visit the company’s website.

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