Cutler and Gross races in with new collection
Double celebration for luxury brand as frames and sunglasses are launched at special event to mark opening of second London boutique
British luxury eyewear brand, Cutler and Gross, celebrated the opening of its new London boutique last week (March 10) with the launch of its new eyewear collection called ‘Day at the races.’The new store is in the city’s square mile at Old Spitalfields Market. It was specially decorated for the event to embrace the theme of the collection, and featured a live miniature horse, named ‘Humble Glory’ for the night after one of the sunglasses in the new range.
Company co-founder, Graham Cutler, was at the double celebration, which was attended by guests including artist Duggie Fields, designer Eudon Cho and milliner Victoria Grant.
The packed champagne event featured a betting game outside of the boutique with the horse selecting the winners according to where his blackened hoof landed on a numbered grid.The colourful new collection of ophthalmic frames and sunglasses is inspired by the use of bright graphics on jockeys’ racing silk jackets. Other design features are also from the world of racing and include nose bridges created to resemble a snaffle bit on a horse’s bridle. The ranges are displayed in bands of colour at the new store.
The boutique at 55 Brushfield Street is the company’s second in London and joins the UK ones in Bath and Leeds. The company also has stores in Los Angeles, New York, Toronto and Hong Kong.
Cutler and Gross design director, Marie Wilkinson, said: “Old Spitalfields Market is the new destination for Cutler and Gross, as well as for all fashionably discerning and well-dressed forward thinkers.
“We always knew it would be a matter of time before we opened in East London and it’s proving a great location.”
View OT's video of the event above.