CooperVision launches new dashboard to illustrate plastic neutral goals

CooperVision has introduced a new Plastic Neutrality Dashboard to illustrate the impact of its sustainable initiatives and provide updates on how much plastic waste has been collected through the company’s collaboration with Plastic Bank.

In recent months, CooperVision announced an initiative with Plastic Bank through which the company would offset the plastic used in certain products in North America and Europe.

Through the partnership, CooperVision funds Plastic Bank’s collection, processing and general reuse of ocean-bound plastic waste, equal to the weight of plastic used in CooperVision one-day contact lenses and packaging.

The initiative has since been expanded to additional companies in Europe and Latin America.

CooperVision expects the impact of the partnership to equate to preventing the equivalent of nearly 90 million plastic bottles from entering the ocean in 2022.

Simon Seshadri, senior vice president, global marketing for CooperVision, said of the initiative: “For CooperVision, plastic neutrality is about making a meaningful, measurable difference in partnership with eye care professionals and wearers.”

Through the dashboard, practitioners and wearers can see the amount of ocean-bound plastic currently recovered, as well as an interactive map of the communities supported through Plastic Bank’s work.