The British Contact Lens Association (BCLA) has launched a social media campaign to raise awareness of the risks associated with Halloween-themed contact lenses.
The campaign warns that cosmetic contact lenses increase the risk of corneal ulcers and infections if not fitted properly and shared with friends and family.
President of the BCLA, Keith Tempany, explained that contact lenses should be prescribed by a medical professional.
“Wearing fancy lenses might make you look cool for one night on Halloween but losing your sight could be a lifelong horror story,” he said.
The BCLA is targeting a network of beauty bloggers to increase the reach of the message.
“It’s vital that we get the message out. We have created an infographic outlining the potential risks and we will be asking bloggers to share across Facebook, Instagram, Twitter and YouTube, potentially reaching millions of young people,” Mr Tempany added.
The campaign will warn against buying contact lenses from fashion outlets, market stalls and unregistered online sellers. It will stress the importance of visiting an eye care professional to ensure lenses fit properly and receive expert advice on how to wear and store them safely.