03 November 2025
The list of new and returning brands who will be exhibiting at 100% Optical 2026 has been released.
The event, taking place 28 February–2 March, will host more than 250 companies from independent eyewear brands to equipment manufacturers.
Organisers revealed that eyewear and eye care brands filling the show floor of London’s Excel will include Ocu Care, Monarkh Eyewear, Alexander Wintsch, Albert I’mStein, Ultra Unlimited Studio Area, Sightique Optical Supplies, One Interior Space, and Henau Eyewear.
From the world of optical equipment, Carl Zeiss and Topcon Healthcare will be present, amongst others.
The 100% Studio, sponsored by Nikon Lenswear UK, will champion independent eyewear brands including Wolf Eyewear, Variation Design, Caroline Abram, Ørgreen Optics, Götti Switzerland, Bird Eyewear, and Woodys Eyewear.
Celsa Vazquez, commercial director of 100% Optical at CloserStill Media, commented: “It’s fantastic to see so many familiar names returning, some of whom have been with us right from the start, helping shape 100% Optical into the show that it is today, not to mention the exciting new brands making their debut appearance.”
“We’re all about ‘where eyewear meets eye care,’ so the 2026 show is about bringing together the entire industry to showcase the latest collections and trends, share exciting innovations, and network all under one roof,” she added.
More details for attending 100% Optical, and the full exhibitor list, can be found on the website.
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