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100% Optical

Registration opens for 100% Optical 2025

Register now for 100% Optical 2025 and keep up to date with the latest from the show

Delegates at 100% Optical 2024
100% Optical

Registration has opened for 100% Optical 2025, which will take place at London’s ExCeL from 1–3 March.

Organisers opened registration for the Focus on the future themed show yesterday (8 October), marking the milestone with a refreshed look and website.

As the official media partner of the show, you can read show updates on OT’s dedicated online content hub.

The three-day event, which is free to attend, hosts an exhibition of over 250 well-known independent eyewear, manufacturer and equipment brands, alongside a CPD education programme designed and delivered by the AOP, as the show’s official partner.

Announcing registration opening, organisers highlighted 100% Optical as Europe’s fastest growing optical event. Earlier this year the show marked its 10th show, welcoming over 11,000 optical professionals from around the world.

In 2025, returning to the show will be a comprehensive education programme, live fashion catwalk shows, workshops, and networking opportunities aplenty. The 100%Studio will once again be sponsored by Nikon Lenswear UK, and the Love Eyewear Awards will return.

2025 show sponsors include Olleyes, Nikon Lenswear UK, Alcon, Newmedica, Butterflies Healthcare, and Johnson & Johnson.

The AOP’s head of education and OT clinical editor, Ian Beasley, said: “The AOP is proud to be the event’s official UK partner since its inception, delivering a comprehensive programme of education across a broad range of topics with targeted content for all modes of practice.”

“Delegates attending in 2025 can expect opportunities to consolidate their knowledge on core themes and keep pace with the fast-changing clinical advances that our patients benefit from,” he added.

100% Optical show director, Marlon Cera-Marle, said: “100% Optical is now entering a new decade, and so visitors and exhibitors can expect some distinct updates and new features as we gear up for the 2025 show.”

He added: “From a contemporary brand refresh, new-look website and tagline for both100% Optical and our co-located show, 100% Ophthalmology, to the return of happy hour, a bigger and bolder Central Bar, as well as a reimagined floor plan to further hero the 100% Studio and independent brands, we can’t wait for visitors and exhibitors to see it.”

Registration is also live for 100% Ophthalmology, which made its debut appearance at 100% Optical 2024, providing delegates with opportunities to network and connect with the wider ophthalmology community.

Register for 100% Optical.

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