02 October 2024
Organisers of 100% Optical have unveiled a new look for the optical event ahead of the 2025 show.
Selin Pera, senior marketing executive at 100% Optical, said: “Following our celebratory anniversary exhibition last year, the show is now entering a new decade and so visitors and exhibitors will notice and can expect some distinct updates and new features as we gear up for 100% Optical 2025.”
Central to the changes is a brand refresh, updated website, and a new tagline: ‘Focus on the future.’
All show features and updates, including around the continuing professional development programme for 100% Optical 2025, will be housed on the website and shared on social media.
“These platforms will be updated in real-time to give visitors and exhibitors as much information about the exhibition areas as soon as it is confirmed,” Pera shared.
The exhibition itself will feature a reimagined floorplan to further showcase the 100% Studio zone and independent brands, as well as a “bigger and bolder” Central Bar area, Pera shared.
Visitors can expect registration for 100% Optical to go live in the first week of October. The first reveal of the education programme will be released later in the autumn.
Making a return for its second year, 100% Ophthalmology will be co-located alongside 100% Optical, though both shows will have separate registration instructions, websites, and social media channels.
Charities on the stage
Dr Ian Beasley, head of education at the AOP and OT clinical editor, highlighted three charities taking to the stage at the 2025 show.
Speakers from The Brain Tumour Charity, SeeAbility, and the Royal National Institute of Blind People (RNIB) will present at the event.
Beasley told OT: “This is a great opportunity to focus on important clinical areas, highlighting the focus of these charities that don’t always receive the spotlight they deserve.”
The clinical insight and solutions being discussed are “lifechanging” for patients, he added.
Louise Gow, RNIB’s head of eye health, optometry, and low vision services, said: “RNIB is delighted to be presenting a talk about the role of primary eye care professionals in the Eye Care Support Pathway and to highlight how receiving good support at the start of a diagnosis can make an immense difference to patients.”
Gow explained that the talk will cover aspects of supporting patients in terms of the functional, social, and emotional impact of sight loss.
“It will also discuss the support available for patients who do not have sight loss but are facing the anxiety of an eye condition diagnosis,” she continued.
Lorcan Butler, optical engagement manager at The Brain Tumour Charity, will present two talks, with one titled: Headaches in 2024 – Simple to sinister.
Butler explained that approximately 30% of brain tumour sufferers will experience visual problems at some point in their journey.
“As the first practitioner they may approach with their concerns, it is crucial to be educating eye care professionals and practitioners of these early signs and symptoms,” he said.
“Being able to differentiate these very common presenting symptoms, from a normal variant to one more potentially serious, is not easy. Hopefully this presentation will give practitioners confidence in their decision-making skills,” he said.
Butler will present a second session called Effective communication – breaking bad news in which he will discuss the three established ‘breaking bad news models’ used in optometric settings around the world.
The presentation will aim to provide practitioners with confidence “in how and what to say, and not to say, the next time they are faced with that difficult conversation.”
SeeAbility recognises 225 years in 2024, with Lisa Donaldson, head of eye care and vision, sharing: “The eye care team is looking forward to the opportunity to share our messages at 100% Optical.”
Donaldson highlighted: “People with learning disabilities are 10 times more likely to have a problem with their eyes and yet much less likely to receive eye care. All the research evidences that people with significant learning disabilities are not accessing eye care and many are avoidably visually impaired, most often due to uncorrected refractive error or cataracts.”
The organisation will host a peer review session for optometrists and dispensing opticians.
Donaldson said this will explore, “ways to enable everyone, no matter their disability, to access good eye care and the glasses and diagnosis they need to improve their quality of life and independence. Because everyone deserves an equal right to sight.”
What to expect in equipment and manufacturing?
BIB Ophthalmic Instruments will focus on biometry and axial length measurement at 100% Optical 2025, with a new add-on myopia management software.
Delegates will be able to see, for the first time, the new Thermaeye IPL device, a new generation device providing better patient outcomes and creating a new revenue stream.
BIB will also be inviting delegates to an evening symposium to learn about developments with the Optopol Revo OCT.
Mainline Instruments will showcase education and practical application, including presentations on toric intraocular lenses, myopia management, dry eye, and tonometry advances, including corneal hysteresis and longitudinal IOP monitoring.
“Dive into our stand’s hands-on workshops and immersive experiences led by global experts, featuring advanced tomography, retinal imaging, and precision lens fitting,” Karoline Werner, marketing manager for Mainline Instruments, said.
“Join international specialists for an enriching opportunity to enhance your practice,” she added.
Birmingham Optical shared: “With a commitment to staying ahead in the industry, we are excited to bring new and innovative solutions to the 2025 event.”
“Our dedication to pushing boundaries and enhancing optical practices makes us a must-see exhibitor for those seeking the latest advancements in the field,” the team added.
EssilorLuxottica will welcome delegates to its stand for the latest in brands, lenses, frames and services.
Paul Cumber, instruments director at EssilorLuxottica, said: “Eye care professionals can get hands-on with live demonstrations of our extensive portfolio of instruments and explore advanced technologies in optometry, eye health care, and lens finishing.”
“We look forward to demonstrating our commitment to making innovation available to the optical market and helping our partners to raise the standards and answer their patients’ evolving needs, to help them see more and be more,” he added.
Cerium Visual Technologies (CVT) will showcase the latest digital model of the Intuitive Colorimeter with on-stand demonstrations and will also share developments in international research.
Kimberley Harrison, CEO of CVT, said: “We’re excited to welcome customers both old and new to the stand and encourage those who are intrigued to learn more to have an informal chat with a member of our friendly team.”
This article has been amended to reflect an updated schedule for CPD programme release.
What to expect in equipment and manufacturing?
BIB Ophthalmic Instruments will focus on biometry and axial length measurement at 100% Optical 2025, with a new add-on myopia management software.
Delegates will be able to see, for the first time, the new Thermaeye IPL device, a new generation device providing better patient outcomes and creating a new revenue stream.
BIB will also be inviting delegates to an evening symposium to learn about developments with the Optopol Revo OCT.
Mainline Instruments will showcase education and practical application, including presentations on toric intraocular lenses, myopia management, dry eye, and tonometry advances, including corneal hysteresis and longitudinal IOP monitoring.
“Dive into our stand’s hands-on workshops and immersive experiences led by global experts, featuring advanced tomography, retinal imaging, and precision lens fitting,” Karoline Werner, marketing manager for Mainline Instruments, said.
“Join international specialists for an enriching opportunity to enhance your practice,” she added.
Birmingham Optical shared: “With a commitment to staying ahead in the industry, we are excited to bring new and innovative solutions to the 2025 event.”
“Our dedication to pushing boundaries and enhancing optical practices makes us a must-see exhibitor for those seeking the latest advancements in the field,” the team added.
EssilorLuxottica will welcome delegates to its stand for the latest in brands, lenses, frames and services.
Paul Cumber, instruments director at EssilorLuxottica, said: “Eye care professionals can get hands-on with live demonstrations of our extensive portfolio of instruments and explore advanced technologies in optometry, eye health care, and lens finishing.”
“We look forward to demonstrating our commitment to making innovation available to the optical market and helping our partners to raise the standards and answer their patients’ evolving needs, to help them see more and be more,” he added.
Cerium Visual Technologies (CVT) will showcase the latest digital model of the Intuitive Colorimeter with on-stand demonstrations and will also share developments in international research.
Kimberley Harrison, CEO of CVT, said: “We’re excited to welcome customers both old and new to the stand and encourage those who are intrigued to learn more to have an informal chat with a member of our friendly team.”
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