18 May 2026
Myopia Focus has launched a Tool Creator for optometry practices to create and feature educational tools on their own websites.
Through the Myopia Focus Tool Creator platform, eye care professionals can create and embed their interactive tools directly into their own websites. The tools can be customised to reflect a practice’s branding, services and treatment options.
In recognition of Myopia Awareness Week (18–24 May), Myopia Focus has encouraged practices to make the most of the tools, which have been made available to support practices to communicate concepts around myopia management to parents and children.
Richard Kadri-Langford, co-founder of Myopia Focus, emphasised that the tools are designed as educational resources, not diagnostic systems. He explained: “Our main goal is to help parents have a better understanding of myopia – how their children see now, what the future might hold, and the risks if myopia isn’t managed early.”
The Tool Creator includes educational widgets and calculators including a Myopia Vision Simulator, to visualise how increasing levels of myopia may affect distance vision, and Myopia Risk Assessment Tools to help explain risk factors.
Axial Length Estimators are available to provide estimated values based on published research models, along with Axial Length Tracking Charts to visualise changes over time against reference growth data.
Inspired by Professor Mark Bullimore’s message that ‘Every Dioptre Matters’, a risk communication tool has been designed to explain how increasing myopia levels may increase lifetime eye health risks.
Additional widgets include a Product Hotspot Tool with clickable information points, and a Before and After Slider to showcase different glasses or lens finishes.
The tools can be configured and customised through a web-based dashboard, including editing the language, text, and colours, before embedding them into their websites using HTML code.
Discussing the platform, Kadri-Langford explained that while building the tools for the Myopia Focus website, the organisation noticed many practices refer visitors to external websites for information.
“This led us to build the Tool Creator platform, enabling practices to embed interactive educational resources on their own sites, making complex myopia topics clearer and more engaging for both parents and patients,” he said.
Myopia Focus highlighted that the platform has been developed using published research data and established clinical concepts.
Accompanying methodology documents are available to outline the evidence base and assumptions behind the models used in the tools.
Neema Ghorbani Mojarrad, an advisory committee member for Myopia Focus, and associate professor at the University of Bradford, suggested the tools could help to increase the understanding and accessibility of myopia-related topics amongst the public.
“Many of the topics we discuss in myopia management – progression risk factors, the importance of axial length, and future eye health risk – can be difficult to explain through static pages or printed leaflets alone. Interactive tools can make those conversations much easier and more relevant to individual patients,” he explained.
Myopia Focus confirmed it will continue to build the platform with additional tools and functionality, along with expanded educational resources, comparison tools and enhanced customisation.
Jason Higginbotham, co-founder and managing editor of Myopia Focus, shared: “Our mission at Myopia Focus is to help parents understand what myopia really is and the risks it poses to their children’s long-term visual health.”
It is important for parents to understand that there are treatments available to slow progression and reduce long-term risks, he added, as well as access myopia management specialists.
“This is why these tools are so useful, because practitioners can use them to increase engagement and increase the chances of a parent reaching out to them,” he said.
Practitioners can sign up to the Myopia Focus Tool Creator platform for free online.
Myopia Awareness Week 2026
Practitioners outline their professional passion for myopia management as the annual awareness raising week begins
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