Rodenstock expands B.I.G Exact Sensitive portfolio

Rodenstock is extending its B.I.G Exact Sensitive portfolio to provide a lens for every age, lifestyle, and stage of life.

B.I.G Exact Sensitive lenses integrate algorithms based on the spectacle wearers' biometric eye data and individual visual sensitivity.

The lenses are now available as single vision lenses for near or distance vision, and as single vision plus, which has an additional near vision reading support for digital lifestyles.

B.I.G Exact Sensitive lenses are also available as near vision lenses, and as progressive lenses.

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Rodenstock considers visual sensitivity with new lens

The B.I.G. Exact Sensitive lenses aim to offer a more bespoke experience, designed around the wearer’s visual sensitivity

Each lens is engineered from more than 7000 biometric data points and more than 80 parameters, captured with Rodenstock’s DNEye Technology. This results in an exact biometric model, the company says, as a foundation of the B.I.G Exact Sensitive lenses.

The company suggests this results in vision that feels “natural, effortless, and completely individual.”

Rodenstock collaborated with the University of Applied Sciences in Munich to test the lenses in an external wearer trial.

The study found that, on average, wearers experienced improvements such as 28% improved comfort in near-to-immediate ranges. The participants reported 24% better transitions between distances, and 35% improved orientation from far to near and from central to peripheral vision.

Of the spectacle wearers in the study, 83% preferred the new design that considered their sensitivity.