Specsavers access to care campaign recognised

A campaign by High Street multiple Specsavers that aimed to improve access to care for patients with sight and hearing loss by engaging with politicians has been recognised at an industry awards ceremony.

The Seen not heard campaign was highly commended for the best in-house consultancy collaboration category at the PRCA awards, which recognises outstanding work in the public relations sector.

The campaign was established in partnership with Specsavers and its public affairs agency, Connect.

Head of industry engagement at Specsavers, Philippa Simkiss, said: “Specsavers’ mission is to change lives through better sight and hearing. We will always go the extra mile for our communities – including this campaign to improve access to care.”

Simkiss highlighted the Specsavers teams on the High Street who “played a central role” in supporting the campaign by hosting MP visits in practice.

“Our colleagues have shown how community optometry and audiology are changing the lives of their constituents – and are ready and able to do even more to support patients and the NHS,” Simkiss added.