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Cult Vision launches trade services website

Curated eyewear collections are now available to registered GOC practices only

Cult Vision eyewear

Cult Vision has launched a new trade website for independent optometrists and practice owners to buy curated eyewear, accessories and furniture.

The website provides distribution services of eyewear designed by selected brands to General Optical Council-registered practices only, plus in-house designed shop furniture and artisan accessories.

Founder and director of Cult Vision, Panos Nicolaou, explained that since opening a practice in Clerkenwell in 2017, the company has collaborated on several projects and built relationships with designers, manufacturers and eyewear brands.

“Now it’s time to build on those relationships and pass on the benefit to other entrepreneurs, both aspiring and established. To that end we have launched Cult Vision Trade,” he said.

The Cult Vision Trade website is designed to support independent optometrists and practice owners by ensuring an exclusive offering of eyewear is only available to them, while other services are open to all businesses.

Mr Nicolaou said: “One of our major goals is to help opticians be happier and more successful in their working life. We aim to do this by making it easier to set up or revamp an optician’s business, source great value products with a degree of exclusivity and to have more fun. The products and services we offer are primarily designed to improve the customer experience, suitable for all kinds of retail businesses and events.”