Making choice child’s play

Dunelm Optical launches 24 ophthalmic frames and sunglasses for children, plus new Made in the UK cases

18 Mar 2017 by Robina Moss

Dunelm Optical has added 24 new styles to its Whiz Kids and GR8 Kids optical and sun ranges. Each style is available in three colour choices and is specially designed to suit smaller features and to fit in with young lifestyles, according to the company.

For 2017 the children’s eyewear ranges feature funky patterns, flower power designs, with deep and vibrant, bright colours and strong shapes.

With this is mind, a popular choice for the younger client would be Dunelm's Osage and Totem frames. The frames are designed to be stylish and extremely robust.

The Whiz Kids Osage, is a cheery frame with a subtle cat’s eye shape. It is available in mint, copper or pink with coordinating zig zag detailing on the inner side. Totem is a more edgy and serious metal frame. It is available with a contrasting coloured bridge and frame top in blue and white, brown and orange or black and blue.

Dunelm Optical emphasises that it is one of the few optical companies to provide lenses and frames all in glazed in house, saving the practitioner time and money. In addition, all lenses for children are individually surfaced on the company’s own unique surfacing machinery to create the thinnest and best lens form possible.

The company also offers it own range of eyewear cases. With new 'Made in Britain' designs, Dunelm Optical highlights that they are better quality than ever before.

The ‘Metal Crazy Animals,’ and ‘Liquorice Allsorts’ cases are new for 2017 and are expected to be a hit with younger clients due to their bold, zesty colours, original designs and eclectic patterns.

Dunelm Optical managing director, Peter Beaumont, told OT: "We are both excited and proud of our stylish new children’s frames for 2017.”

Mr Beaumont added: “We are delighted to support UK manufacturing and design talent in our cotton print eyewear cases, that are both designed and made in the UK. This enables our company to continue to provide the highest quality products, with great customer service."

For more information, visit the company’s website.

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