Contact lens manufacturer Alcon has enrolled the help of three UK-based bloggers to share their experiences of using the company’s newly launched Dailies Total1 lenses.
The trio have been trialling the new contact lenses which, boast a high water gradient, and will share their journeys of fitting, trialling and wearing the lenses through a range of social media channels including Facebook, Twitter and Instagram.
Handles dedicated to Dailies Total1 have been created on all three social media channels and will be used by bloggers Chantelle Znideric, Ree of Love30 and YstyleIreland during the consumer campaign.
The campaign is based on the concept ‘16,’ which represents the 16 hours of comfort that Alcon says the contact lenses provide. A spokesperson for the contact lens company explained that the purpose of the campaign is “to communicate with current and potential contact lens wearers about the benefits of wearing contact lenses and the unique technology of the water gradient lenses.”
Alcon will also run a series of television and digital promotions, as well as blogs on how contact lenses can be an alternative solution for vision correction in a variety of situations.