Practice team guide

How practice teams working together can adapt and flourish in 2025 and beyond

Selina Powell

In partnership with:

Practice team guide: Eye care

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Lessons in leadership

Optical professionals discuss the qualities that they admire – and aim to embody – in effective leaders

In partnership with:

Practice team

02 Oct 2025 6 min read

A professional person in a yoga pose is surrounded by different objects including a person holding an hour glass, a laptop, a mobile phone and a clipboard.

Wellbeing in focus

From daily happiness habits to tips for nurturing contented teams, OT explores how practitioners can maintain their mental and physical health

In partnership with:

Practice team

02 Oct 2025 6 min read

A group of eye care professionals standing in a contact lens hold puzzle pieces

Astigmats matter

OT explores how the whole practice team can work together to ensure tailored, comfortable contact lens solutions are provided to astigmatic patients

In partnership with:

Practice team

02 Oct 2025

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Effective triage

OT learns how teamwork played a key role in the timely identification of a retinal detachment at Eyeglass Opticians

In partnership with:

Practice team

02 Oct 2025

An angry customer points their finger at an eye care profesional standing in front of a spectacle display

Navigating complaints in practice

Optical Consumer Complaints Service resolution manager, Kayleigh Turnbull, shares her top tips for preventing conflict from escalating in practice

In partnership with:

Practice team

02 Oct 2025

Small illustrations of people sit on a display of spectacles

My life in eyewear

Charting the professional and personal lives of two experienced dispensing opticians through their choice in eyewear

In partnership with:

Practice team

02 Oct 2025 5 min read

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Glasses greener

How Bill Opticians in Devon is embracing sustainability

In partnership with:

Practice team

02 Oct 2025

At Johnson & Johnson, we are committed to fostering the growth and development of practice teams, understanding that every team member plays a crucial role in ensuring exceptional patient care

Risha Patel, professional education development manager, Johnson & Johnson

Find the Practice team guide inside OT’s October/November edition

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Practice team guide: Working in tandem

Desert island rx

OT finds out what spectacles contributors would wear if the only audience was passing seagulls

In partnership with:

Practice team

02 Aug 2024

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Lifestyle lessons

OT speaks with practice team members about how to tailor eyewear and contact lenses to a patient’s individual lifestyle

In partnership with:

Practice team

02 Aug 2024

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Material benefits

Johnson & Johnson’s Dr Rachel Hiscox on how developments in contact lens technology are reducing dropout rates and improving comfort

In partnership with:

Practice team

02 Aug 2024

Myopia management in the spotlight

OT learns how engaged and cohesive practice teams can make a difference to their patients’ lives through myopia management

In partnership with:

Practice team

02 Aug 2024

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Perfecting the patient experience

OT hears from practice team members about their tips for offering streamlined and personal eye care

In partnership with:

Practice team

02 Aug 2024 7 min read

Post busters

Are your social media platforms a ghost town? OT approaches practice team members for their tips on building connections and boosting engagement

In partnership with:

Practice team

02 Aug 2024

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Fostering respectful workplaces

OT explores how optometry practices can tackle bullying, harassment and discrimination – to ensure every team member feels safe coming to work

In partnership with:

Practice team

02 Aug 2024

Practice team guide: Level up

Three small children in a computer skill animation

Dispensing for children

From establishing preferences to finding the perfect fit, OT hears how team members can add to the experience of a practice’s youngest customers

In partnership with:

Practice team

06 Oct 2023 5 min read

The next step

OT hears how optical assistants and dispensing opticians have levelled up their careers

In partnership with:

Practice team

06 Oct 2023 7 min read

Clear communication

OT talks with dispensing optician Maryna Hura about improving the practice experience for patients with hearing loss

In partnership with:

Practice team

06 Oct 2023

Contact lenses in focus

From first teach to talking with patients about upgrades, OT finds out how the practice team can keep patients happy in contact lenses

In partnership with:

Practice team

06 Oct 2023 5 min read

The right care at the right time

From asking the right questions to identifying clinical red flags, OT explores the role of triage in optometry practices

In partnership with:

Practice team

06 Oct 2023 6 min read

Lessons from an eyewear stylist

Dispensing optician, Dan Scott, shares his tips for helping customers to find the perfect frame

In partnership with:

Practice team

06 Oct 2023

How I explain...

From glaucoma to dry eye disease, OT hears from optometrists how they describe different eye conditions to patients

In partnership with:

Practice team

06 Oct 2023

Practice team guide: Unlocking potential

Managing team wellbeing

Optometrists Neil Retallic and Peter Greedy provide guidance on fostering mentally healthy workplaces

In partnership with:

Practice team

07 Oct 2022

View from the other side

Optical staff share their words of wisdom on the qualities they value in colleagues working in other roles

In partnership with:

Practice team

07 Oct 2022 5 min read

The sustainable optometry practice

How can the optical sector reduce its environmental impact? OT explores the role of practice teams in creating a sustainable future

In partnership with:

Practice team

07 Oct 2022

Working as a team to meet evolving needs

Optometrist and past AOP Contact Lens Practitioner of the Year, Faye McDearmid, shares her tips on the role every team member has to play in reducing contact lens drop out

In partnership with:

Practice team

07 Oct 2022