Deepcove Optical and Optiswiss extend distribution agreement

Deepcove Optical, an independent lens company serving independent optometry practices in the UK, has renewed its distribution agreement with the Swiss lens manufacturer, Optiswiss.

The signing of the long-term exclusive distribution agreement for the UK market builds on a decade-long collaboration.

Roland Allen, managing director of Deepcove Optical, said: “We are proud to represent Optiswiss in the UK and believe this agreement strengthens our ability to bring world-class Swiss lenses to independent practices that want to differentiate through quality, technology, and personal service.”

Frederik Zimmermann, director of business development at Optiswiss AG, said: “As the leading independent lens manufacturer in Switzerland, our goal is to grow alongside partners who understand the importance of trust, premium positioning, and local expertise.”

The companies suggested that “at a time of increasing consolidation in the optical industry,” the agreement reinforces a need for independent practices to have access to premium independent lens brands.

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