08 May 2025
Cult Vision will host a collection of abstract paintings by artist and designer, June Mineyama-Smithson (known as MAMIMU), for Clerkenwell Design Week 2025 (20–22 May).
Through four acrylic paintings, Art of Reclaiming Focus invites viewers to pause and “reclaim a moment for yourself through an interplay of colour and form.”
A limited-edition collection of lens cloths will be complementary with all eyewear purchases from the practice.
Mineyama-Smithson, said: “Nowadays, everything is fighting for our attention – social media, calendar invites, family duties – and the ability to focus on a single thing feels like a luxury.”
This will mark the third time that the London-born Japanese artist has collaborated with Cult Vision for a window display.
Previously, Mineyama-Smithson created a series of prints inspired by the Brutalist aesthetics of the Barbican area, and an installation that formed part of the City Vistas trail.
The practice team told OT: “We are very excited to be collaborating with the renowned June Mineyama-Smithson AKA MAMIMU on a new window installation for Clerkenwell Design Week 2025.”
Marianne van Gils Nicolaou, general manager at Cult Vision, shared: “Window installations have always been an essential part of our identity. In fact, we launched Cult Vision during Clerkenwell Design Week 2017, with a great colourful window installation by artist and designer Benjamin Craven. Following the success of our first art installation, we continued the concept and haven’t looked back since. They are now an integral part of who we are, and we now have a programme of art installations lined up throughout the year.”
Art of Reclaiming Focus
Clerkenwell Design Week is a highlight of the year, Nicolaou said, as the local area “fills up with creativity, and we enjoy being part of the ‘buzz’ of the event.”
Working with artists brings “positivity and variety” to both the business and the area, she suggested, and provides opportunities for artists to share their work in central London.
She shared: “Both my husband, Panos, and I enjoy being creative at work, and we both get the chance when working with a new artist. A lot of our customers work in the creative industries and being in Clerkenwell, we are surrounded by cultural institutions such as the Barbican, which has helped our art installations to be welcomed in the area by locals and customers.”
“Once I put the glasses on for the first time, it was incredible”
Archie Proudfoot, artist and sign painter, spoke to OT on his collaboration with Cult Vision, discovering astigmatism, and the way that different eyewear styles bring out new personas
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