Safilo forms licensing agreement with Carolina Herrera
The addition of the brand to Safilo’s portfolio will ‘reinforce’ the company’s offering for women, and is a key step in “effectively counterbalancing recent brand exits,” the CEO said
Eyewear manufacturer and distributor, Safilo, has formed a five-year global licensing agreement with fashion brand, Carolina Herrera.
The agreement takes effect from 1 January 2022, and comprises the design, manufacture and distribution of Carolina Herrera eyewear.
Describing Carolina Herrera as valued worldwide for its “feminine approach and extreme elegance,” Angelo Trocchia, CEO of Safilo Group (pictured above), said: “As we are working to reshape our brand portfolio, Carolina Herrera will reinforce our women’s proposition and represents a crucial step in effectively counterbalancing the recent brand exits.”
Reuters reports that Safilo has been affected by a decision from luxury goods company, LVMH, to end its previous agreements and focus on its Thelios eyewear venture, marking an end to Safilo’s licence agreements with the Dior and Fendi brands.
However, Safilo have made a number of moves since, including forming a license agreement with DSquared2 and completing the acquisition of a 70% stake in the Californian company, Blenders Eyewear.
Discussing the new agreement with Carolina Herrera, Trocchia said: “This new brand entry is consistent with our business strategy and the key initiatives executed over recent years to consolidate and further develop our position as a leading player in the eyewear market.”
Emilie Rubinfeld, president of Carolina Herrera, welcomed the new partnership, commenting: “Together, we are committed to establishing an eyewear collection as an extension of the fashion language defined by our creative director, Wes Gordon, while reinforcing the distinctive codes of the House.”
“We are confident that our collaboration will engage and excite the global consumer with exceptional products,” Rubinfield added.